Date-wise News

Pradeep Guha, CEO, ZEEL, has ventured into the OOH space with a new agency, Street Culture. Sriram Iyer has been roped in to head this venture as CEO. Prior to this, Iyer was with the OMI division of Laqshya Media. Swapna Desai has come on board as COO. Street Culture would deal with advertising properties like billboards, ambient media, street furniture and other upcoming mediums in the OOH space, including activations.

exchange4media Staff Jul 7, 2008 5:33 PM

With the Indian online gaming industry expected exceed $200 million by 2010, it is no longer just a game. Players like Kreeda Games, Webdunia, Games2win.com and Zapak are carrying forward the industry and can compete with the best in the world today. exchange4media takes a look at where India’s online gaming industry is headed.

exchange4media Staff Jul 7, 2008 9:06 AM

Despite the credit crunch happening worldwide, mid-market mergers remain possible as against larger deals as private equity players and venture capitalists bank on the Indian outdoor media owners for higher returns on their investment. exchange4media speaks with OOH players and industry experts on the investment scenario in the OOH industry.

exchange4media Staff Jul 7, 2008 8:45 AM

Going a step beyond reducing call rates, Airtel is now riding the wave of mobile value added services using the mChek platform. The service is proving to be a boon for people short on time to pay their bills or transfer money from their mobile phones. This fact is also highlighted in the latest ads of Airtel featuring actors Madhavan and Vidya Balan.

Tuhina Anand Jul 7, 2008 8:22 AM

Cellphone services advertising in print registered a drop of 25 per cent during the January-May 2008 period as compared to the corresponding period in 2007. Reliance Communication was the top advertiser among cellphone service providers to advertise in print during this period, while Virgin Mobile was the most advertised cellphone service brand in print.

exchange4media Staff Jul 7, 2008 8:18 AM

Sankalan has come up with a first of its kind initiative called ‘Ideas to Screen’ workshop, which is being held in Mumbai. Sankalan brings together Anurag Kashyap, Anjum Rajaballi and Sriram Raghavan to select and mentor fresh ideas from contestants into feature scripts over a period of nine months.

exchange4media Staff Jul 7, 2008 8:18 AM

‘Don’t Miss It! Get your Spark today at Rs 2.66 lacs’, the ad on the front page of a national daily today announces the rollout of an aggressive integrated marketing campaign by GM India for Chevrolet Spark. This campaign revolves around a once-in-a-lifetime, limited period special offer to prospective mini car buyers.

exchange4media Staff Jul 7, 2008 8:17 AM

Ogilvy Public Relations India has appointed Arijit Sengupta as its new National Head. Sengupta will be taking charge from July 18. He moves from Corporate Voice Weber Shandwick, a unit of Interpublic Group of Companies.

exchange4media Staff Jul 7, 2008 8:16 AM

DNA launched its annual eclectic list of the Top 50 movers and shakers of Mumbai, ‘The Influentials’, on July 5. The book is now in its third year since its launch in 2006. The third edition has been introduced by Mumbai Police Commissioner AN Roy.

exchange4media Mumbai Bureau Jul 7, 2008 8:15 AM

Keeping in mind the deep interest of people in astrology, spiritualism and vaastu, Live India, a Hindi channel focusing on news and commentary from Broadcast Initiatives Ltd, is launching a new show on vaastu shastra called ‘Mera Vaastu, Mera Bhagya’ on July 12 at 4.30 pm.

exchange4media Staff Jul 7, 2008 8:14 AM

Apollo DKV, the joint venture between Apollo Hospitals and Europe-based health insurer DKV AG, has appointed Quasar Media as its agency on record (AOR) for its digital business communications. The account size is pegged at Rs 2 crore.

exchange4media Staff Jul 7, 2008 8:13 AM

‘Ananda Vikatan’, the leading Tamil weekly magazine published by Vikatan Group, has assigned its media duties to Mindshare. The win was not preceded by a pitch. Vikatan Group has set aside substantial advertising spend as it is planning a complete revamp of its flagship magazine, ‘Ananda Vikatan’.

Judy Franko Jul 7, 2008 8:12 AM

JWT Delhi has undergone some restructuring following Prashant Pandey’s departure from the agency. Pandey had put in his papers after a 12-year stint with JWT to join GlaxoSmithKline as Manager, Marketing. He had been handling the Horlicks account as well as the entire GSK portfolio at JWT. Debarpita Banerjee and Subho Sengupta will now handle Pandey’s portfolio at JWT.

exchange4media Staff Jul 7, 2008 8:11 AM