Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Actve Games platform for a period of four weeks.
‘Yaad Sheher’, touted as a one of its kind show, was launched on Big FM on January 10, 2011. The show, which airs daily at 9 pm, features the tale of an imaginary city enmeshed with songs. Lyricist Neelesh Mishra has conceived the idea of this unique daily nationwide radio show.
Business Standard Motoring Awards 2011, held in Mumbai on January 10, recognised the best cars and bikes launched in India during the calendar year 2010.
The IDG Group’s Tech Marketing Hub seminar in Bangalore highlighted key points like digital transition, digital marketing, and the role of online in today’s marketing mix.
The Hindi edition of auto magazine ‘Overdrive’ hit newsstands on January 7, 2011. Though priced at Rs 75, the introductory edition is priced at Rs 50.
Cleartrip.com’s latest campaign is a series of 80 personal stories from travellers and neatly ties up with the travel portal’s proposition of ‘Every trip has a Purpose’.
A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken the lead in demystifying this segment. exchange4media takes a look at their initiatives.
Most brands have not leveraged social media enough. Creating the right experience online and offline will be critical, says CVS Sharma Director, Arc Worldwide India, in exchange4media’s Rewind 2010 special coverage.
Anup Jain, Director – Marketing, Pizza Hut, takes an exhaustive look at how social media can be leveraged for gaining an edge over the competition in exchange4media’s Rewind 2010 special coverage.
Rajan Anandan has been appointed as Vice President of India Sales and Operations at Google India. He brings with him 18 years’ experience.
Leisure hospitality and vacation ownership company Sterling Holidays has assigned its creative and media mandates to Network Advertising.
While some of the suggestions are welcome, crossholding restrictions on measurement firms are regressive, writes Pradyuman Maheshwari.
Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.
In a conversation with exchange4media, ZEEL CEO Punit Goenka, who is also spearheading BARC (Broadcast Audience Research Council), reiterates that there was no reason for the Council to not meet the stipulated June 2011 deadline.
Citizen Watches is on the lookout for an agency. It is learnt that both creative and media duties are under review.