UTV Global Broadcasting Limited (UGBL), the broadcasting arm of UTV Software Communications Limited has signed up for the launch of its channels, UTV Bindass
Following its first fiction offering - Roomies, Channel [V] in collaboration with Red Chillies Idiot Box rolls its second bold and entertaining fiction show - Ye Parindey – Impossible ki maa ki aankh!
Beginning February, Star Movies, is the “home of the Oscars” as it gets ready for the 83rd Academy awards with a month long line-up of programmes that includes Oscar winning films, live telecast of the awards and much more.
Navroze Hodiwala who has been in the Mumbai media panorama from the past 13 years is all set to join allied media as General Manager, Strategy, Percept Media.
Ball has been set rolling for the third phase of FM expansion in India. The Group of Ministers on FM Phase III rollout, at a meeting on January 19, 2011, decided on the e-auction method.
Google has announced a doodle contest for kids in the US, wherein they will get a chance to design the logo themselves, and earn a scholarship and a technology grant for their school as well.
The social media report released by Blogworks and The Nielsen Company shares the nature and level of social media usage by businesses and brands in India; channels and impact; objectives and measurement.
Maruti Suzuki India Ltd, in their endeavour to promote worthy business ideas is back once again this year with ‘WagonR Think Big Challenge 2’. Launching on January 21, 2011, ‘WagonR Think Big Challenge 2’ is an initiative to bring out the most innovative and unique business ideas by acting as a platform for all those who are looking for a support to start with.
Amar Remedies has assigned the creative mandate for its personal care business to M&C Saatchi following the agency recently completing the launch project of Amar Remedies’ Clove Gel Toothpaste brand.
Everest Brand Solutions has bagged the creative duties of Mumbai-Based low-cost airline GoAir. The win comes on the back of a multi-agency pitch that saw the participation of six agencies.
Unilever has appointed Amol Dighe as Regional Media Buying and Operations Head for Asia Amet.
Fusion Events has bagged the mandate to manage BAJA-SAE India, the Indian leg of BAJA-SAE, the international intercollegiate engineering design event for the fourth time in a row.
The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”
Playboy founder Hugh Hefner has announced via Twitter that Playboy magazine would be available, uncensored, on the iPad from March 2011, a huge departure from Apple’s earlier steadfast zero-pornography stance.
Mobile advertising in 2010 grew by 217 per cent, according to a study by BuzzCity. The mobile media marketing firm’s CEO, Dr KF Lai, said that serious innovation was the key to continued prosperity.
Urdu daily Inquilab is celebrating its 72nd anniversary this year. The paper has come up with a special edition on January 21, 2011 and is claiming to have come out with 85,000 copies for this special issue.
Asad Jamal has been appointed as COO, Media, at Span Communications India. He will be in charge of the overall media business and will report to CEO Naresh Kheterpal.
An interesting mix of marketers and advertising professionals will be sharing their insights on India’s sizeable youth population at the exchange4media Youth Marketing Summit 2011in Delhi on January 28.
With ‘Kali – Ek Agnipariksha’ and ‘Maryada – Lekin Kab Tak?’, Star Plus made an attempt at fiction in the late night (11.00 pm to midnight) slot after a gap of six years. Has the effort paid off?
Mayank Kumar, COO, Genus Mobiles has confirmed to exchange4media that the initial round of discussions has already taken place with three to four mainline agencies.
Happy Creative Services has bagged the creative duties of Papa John’s Pizza, Flipkart.com and Myntra.com.
After a delay of more than a year, Mobile Number Portability (MNP) is finally here. While the shifting process is quite simple, takes just a week and costs only Rs 19, the big question really is will the churn be significant enough?