Close on the heels of announcing the appointment of Manish Ajgaonkar as Creative Head, Rediffusion Y&R has strengthened its creative team further. Parag Shahane has joined as Creative Head – Art.
Proving that the Internet is a trusted source for news and information today, Google reported a 1 million per cent increase in searches for “bin Laden”, a surge which took place roughly one hour before the announcement of his killing.
An inMobi study reveals that 80 per cent of mobile web users in Asia Pacific use their devices for shopping, and these shoppers are also influenced by mobile advertising, which is very effective in reinforcing offline advertising at the point of sale.
Online retailers Naaptol have launched an Android based application to reach out to smartphone users. The new platform will enable people to shop on Naaptol more easily.
Komli Media and US-based Efficient Frontier have entered into an exclusive search marketing partnership for India, strengthening the ad networks’ offerings as part of a larger play for integrated online marketing.
After having been active in North America and Western Europe, online advertising firm Affinity now comes to India. It specialises in contextual marketing solutions that enhance the avenues of online advertising and monetization.
Big Street has come up with an attention grabbing Dome Panel at New Delhi’s Rajiv Chowk Metro Station, which is part of the aggressive marketing of Y-Films’ ‘Luv Ka The End’.
BIG CBS Networks , the joint venture between Reliance Broadcast Network and CBS Studios International concludes the launches of its Television Channel network in India, with BIG CBS Spark going on air from May 2, 2011. The launch of BIG CBS Spark marks the culmination of the launch of the 3 BIG CBS Channels. Spark will showcase international youth hits such as CBS’s latest hit show Hawaii 5O, the all new 9O21O, iconic American youth show – Cheaters & the edgy, sensational Jerry Springer Show, to name a few, creating a unique destination addressing a clear void in the youth entertainment space. SPARK, positioned as India’s first international youth entertainment channel, on day of launch itself, will be available across 25 million households in India.
“Many brands are spending as good as 30-odd per cent of their spends on BTL activities now. Though there are no trusted facts available, the business this industry is doing is estimated to be Rs 1,000 crore,” informs Sanjay Shukla, COO, Percept Activ.
Sriram Kilambi, who has been the Senior Vice-President and Cluster Head, ENIL Mumbai, has been promoted as Marketing Head for Radio Mirchi.
The Live coverage of The Royal Wedding: William & Kate scheduled on 29th April 2011 was watched more on TLC than any other English News and entertainment channels which covered this spectacular global event. Covering an event Live for the first time, audiences across India tuned into TLC reflecting the deep interest in the wedding.
Shemaroo announced today the creation of a YouTube channel dedicated to showcasing high quality videos of full length films, to serve as a legitimate destination for viewing full movies online for free. Shemaroo will be releasing new films on YouTube on the same day as their DVD release. This will start with 20 titles from Shemaroo's catalog, and will include both recent movies and classic films.
Online advertising firm Affinity has launched their business operations in India after having already been active in North America and Western Europe. Affinity specialises in contextual marketing solutions that help enhance the avenues of online advertising and monetisation.
“Digital unquestionably has complemented radio,” says Apurva Purohit, CEO, Radio City, as she shares how the FM player is leveraging the digital medium to boost listenership...
The growth of digital can only continue at its present rate, feels the top management of Digitas in London and in India. There is a strong appetite for new and innovative advertising in the country, and the spending proves this.
Mudra West has ended its financial year at a 30 per cent growth rate and had bagged eight new businesses in 2010 that added to its performance...
Mid Day has taken up the cause of the bad road conditions in Mumbai and is running an editorial-led campaign, ‘Return Our Roads’, to not just raise awareness, but also get the concerned authorities to put the metro’s roads in working order.
Mallikarjunadas CR has been named the new CEO of Starcom MediaVest Group, India. Mallikarjunadas, who takes charge from May 25, will report to CVL Srinivas, Chairman, Starcom MediaVest Group India and Managing Director of LiquidThread APAC.
Kreate Advertising has bagged the creative and PR duties of Jeeva Spa & Salon. The account was handed over to the agency in the month of April and the work is already underway.
John Brittas, senior journalist and icon of modern visual media, has been roped in as Business Head for Asianet Communications Ltd (ACL), which runs two entertainment channels – Asianet and Asianet Plus.
Shortlists for Clio Awards 2011 have been announced. Eight Indian entries have made it to the shortlists, led by McCann Worldgroup. Rediffusion Y&R and Leo Burnett India follow.
Bharat Sanchar Nigam Limited (BSNL), Gujarat telecom circle, Ahmedabad has invited advertising agencies for a two-year empanelment. Six agencies will be appointed following a pitch process.
Social, email, mobile are all important and you can’t club all of them into one slot and expect an agency to do it along with TV and print. However, in digital, one part of the campaign feeds clearly into the next part, and if clients experiment a little they can earn great gains.