RBNL’s Big Street innovates for Yashraj’s Y-Films launch
Big Street has come up with an attention grabbing Dome Panel at New Delhi’s Rajiv Chowk Metro Station, which is part of the aggressive marketing of Y-Films’ ‘Luv Ka The End’.
Big Street from Reliance Broadcast Network Ltd (RBNL) has created a high visibility creative for the launch of Yashraj’s Y- Films’ first movie ‘Love Ka The End’, which is launching on May 6, 2011. Conceptualised entirely by Big Street, this innovation is completely in tandem with the attitude of Y-Films of “delivering kickass films of the youth, by the youth and for the youth”.
Rabe Iyer, Business Head of RBNL’s Big Street and Big Live, said, “This innovation, capturing the concept that Y-Films desires to project, ensures top of mind recall due to its strategic location and the high impact creative reaching a captive audience with a high dwell time. We are sure that this will certainly help the brand to create awareness and visibility.”
The 16x8 feet Dome Panel at Rajiv Chowk Metro Station in New Delhi, with the cut-outs of the ‘cool chick’ holding the rope of a tied-up guy hanging upside down, grabs the attention of commuters passing through the metro station. The creative reflects the dynamic, vibrant youth culture challenging norms and crossing boundaries. This campaign from May 1-8 by Y-Films at the Rajiv Chowk Metro Station as well as panels on lines 2 and 3 of the Delhi Metro is part of Yashraj’s aggressive marketing campaign to launch its youth films studio – Y-Films, where they plan to give the youth a creative outlet and voice that will entertain and unite on film and beyond.
The creative was first printed on self adhesive vinyl and pasted on a sun-board and then cut-out in the shape of the male and female leads of the movie.
