Even as magazines have struggled to regain their readership base over the last two years, there has been a positive growth of 7 per cent for English and Hindi language magazines as compared to last year.
Hello has emerged as the biggest gainer from last year in the women’s lifestyle magazines segment, increasing readership base by 68 per cent, even as ‘Society’, with the highest AIR, retains the top spot in this segment.
History, the first channel from the TV18 and A+E Networks joint venture, has opened to number two position in the factual entertainment genre. More importantly, the channel has grown the genre’s viewership by 33 per cent.
IES, the specialist unit of Madison World, has recently added French lubricant brand Motul as its digital client, thus extending its scope to digital and handling social media.
Cricket may not already be back in its full glory but the first one day international ratings of the India-England match played in the ‘revenge’ series have brought viewers back to the game, at least to some extent.
According to the earnings release for the second quarter, Zee News Ltd’s net profit is at Rs. 59.4 million, with a YOY growth of 85 per cent. The company’s advertising revenues are at Rs 486.5 millions and subscription revenue at Rs 160.1 million.
As per the IRS 2011 Q2 results, the ‘Home Decorations’ category has seen significant growth over 2010 Q2 (1.87 lakh/ 81 per cent gain) and 2009 R1 (3.38 lakh/ 417 per cent gain) in AIR.
Jyothy Laboratories Ltd has awarded Henko’s creative mandate to Publicis Ambience. This is further to the agency partnership realignment post the merger of Jyothy Laboratories and Henkel.
Ozone Media has launched its SME vertical and has roped in Saurabh Garg (formerly with Times Group) to lead the initiative. Ozone Media has partnered with Dell and Intel to spread awareness and educate small businesses.
Satya Prakash has quit McCann Erickson as Business Director after a stint of four and a half years. He has joined BPTP as GM-Marketing. In a career spanning 12 years, this is his second stint at the client side.
With 15-20 per cent of its total budget earmarked for promotions on new media, Shaadi.com has innovatively used this platform to celebrate its 15th anniversary and also take it to the next level in the sector.
The average issue readership (AIR) of the travel magazines genre has gone up by 31 per cent over 2009 R1 and by 12 per cent over 2010 Q2. Bhraman tops the list with an AIR of 2.57 lakh.
A distinguished pre- and post-sale servicing can make all the difference, creating better brand perception and increased customer loyalty, said CEOs of leading brands at the CEO Breakfast Forum.
Arrow has come out with a new ad campaign for its latest New York formal wear range that gives office goers an option of trendy work-wear and also espouses a slim, slick look...
Reckitt Benckiser has unveiled a suite of crazieRBrands online and mobile games that let players win an amazing global adventure...
Hindustan Sanitaryware & Industries Ltd, that started scouting for a creative partner in the beginning of this year for its brand Hindware, has finally awarded the business to Contract Advertising.
The Manorama Group has further strengthened its operations with the launch of its new Malayalam general entertainment channel Mazhavil Manorama.
The distinguished Jury Panel for the e4m Golden Mikes 2011 Radio Advertising Awards has been announced. Lynn de Souza, Chairman & CEO, Lintas Media Group, is the Jury Chairperson. Last date of submitting entries is November 5, 2011.