Birla Sun Life AMC has used specially designed vans to take forward its ‘Khushaali ki Gaadi’ awareness campaign. State of the art technology like mobile calculators and tablets have been extensively used.
Rajul Kulshreshtha, Managing Director, Kinetic, recalls some valuable lessons learnt from Amitava Guha, who passed away on November 4, 2011…
N Madhavan, Associate Editor, Hindustan Times, recalls his long association with Amitava Guha, who passed away on November 4, 2011, and shares some endearing anecdotes about him…
Christian Saffer, Marketing Director, BMW India has played a key role in the growth of the BMW brand India. Speaking at the forthcoming Pitch CMO Summit, Saffer will share how BMW has been able to successfully decode the Indian luxury market.
Sony has come up with two new fiction shows – ‘Dekha Ek Khwab’ (premiering on November 21) and ‘Parvarish’ – which would be replacing ‘Kaun Banega Crorepati’.
Actor Shah Rukh Khan, along with KKR partners and the Mehta Group, became Mumbai franchise owners for the all new motorsport racing league i1 Super Series, an initiative by Machdar Motorsports. Khan’s involvement with the i1 Super Series is definitely a big boost for the championship that will commence early January 2012.
Multi Screen Media’s recently launched music channel - ‘MIX’ claims to have garnered a phenomenal response from music lovers in just two months of its launch.
TV18 Broadcast Ltd has reported a steady quarter with consolidated revenues at Rs 302 crore and an operating profit of Rs 24.8 crore from continuing operations (Rs. 6.1 crores on a reported basis) for Q2 FY12.
AdAsia 2011 was a huge learning experience and exchange4media has put together 10 key takeaways from the mega event for those who could not make it to the congress.
Omnicom’s President and CEO John Wren states that the company’s controlling stake will not lead to any structural changes in Mudra, or Omnicom’s media assets, at the moment. The development will see Omnicom bring more of its brands to India.
As per TAM ratings for Week 44, Puthiya Thalaimurai has scored a GRP of 35.94 across Tamil Nadu, across news genre in CS 4+ years.
The ‘moving cover’ can be experienced on www.menshealthindia.com, on the tablet versions of the magazine, and can also be downloaded to mobile phone by scanning a code in the magazine.
Lintas Media Group completed the acquisition by purchasing the 50 per cent stake held by erstwhile joint venture partner Aaren Advertising. A name change is also on the cards.
Sri Adhikari Brothers has taken music channel Mastiii and regional entertainment channel Dabangg to leadership positions in their respective genres.