Milestone Connect manages launch of Nestle A+ Milk & Dahi

Milestone Connect, the experiential marketing division of Milestone Brandcom, a leading integrated OOH brand communications agency in India, executed the launch of Nestle A+ Milk & Dahi on December 1, 2011 in Delhi.

Nestle has 140 years’ experience in health and nutrition and defines its own class, A+, with a philosophy of “good makes good”.

The event, a press conference, was a translation of this A+ philosophy of ‘good makes good’. Right from the invitation that highlighted good virtues, to the ambience displaying the lives and personalities of those who have served as a testament of good making good, the event further elaborated the story of good makes good through Nestle’s history and the four-tier product (A+) processes, up to the launch with a celebrity who epitomises the said class of A+ perfectly, actress Sonam Kapoor.

With a six-part audio-visual show, the event was conducted in a talk show format, being led and conducted by actor Anupam Kher, in conversation with Kumaran Nowuram, Business Head, Nestle South Asia. The storyline described the journey from genesis of Nestle nearly 140 years ago, to the general belief systems regarding milk that Nestle is due to change with its revolutionary new product, to the four processes of farm, cold chain, quality check and processing and packaging, and finally a proclamation by Antonio Helio Waszyk, Chairman & Managing Director, Nestle India Ltd, introducing the milk in person along with Sonam Kapoor.

Commenting on the event, Shivneet Singh, Senior Vice President, Milestone Connect, said, “We are thrilled to be associated with the Nestle brand. Working on the project with Nestle was an actualisation of our own philosophy and commitment of delivering added value and high quality of service for the brands we work with. Their philosophy ‘Good makes Good’ could not have been translated into such a tremendous event had it not been for the good efforts right from the conception to the designing, to the production, to the execution, of a lot of good people involved in the project. It is not a solitary success that we have achieved through this, but a Milestone in our relationship with Nestle.”

Since its inception, Milestone Connect has helped brands like American Tourister, Samsung, Tata Sky and GE to name a few, engage with their consumers and create the desired brand experiences.