Calvin John, Brand Manager – Tanishq at Titan Industries Limited, has been appointed as Vice President & Head - Marketing, Men & Boys
India News is expanding its channel bouquet. Next in line are news channel launches in Madhya Pradesh and Chhattisgarh in March 2012
Colors has embarked on an extensive outdoor campaign supported by digital to promote wrestling entertainment reality show ‘Ring Ka King’
Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing
Mindshare India will drive mobile thought-leadership and establish best practice with the rest of the network and also develop & nurture new talent
At least three agencies have made it to the next round in the media pitch for Uninor, a JV between Telenor Telecom & Unitech Builders
40 per cent of the campaign spends have been allocated to digital medium, 20 per cent to television, 30 per cent to print and 10 per cent to radio
The Havas Media companies will manage the luxury online retailer’s media across Europe and Asia
O&M has acquired a 33.3 per cent stake in STW Group’s digital communications firm, DTDigital, one of Australia’s largest digital agencies
Deven Dharamdasani, former Business Head of Blazar, is starting his own venture in the mobile space, which is slated for launch in February 2012
Dish TV has reported an 81.5 per cent growth in EBITDA at Rs 1,202 million, even as it added 7.40 lakh new subscribers in Q3 FY12
Hindustan Media Ventures has recorded a 9 per cent increase in its Q3 ad revenues at Rs 1,024 million. Total revenue up 9 per cent at Rs 1,420 million
The creative pitch for DS Group’s flavoured pan masala brand Rajnigandha is currently underway in Delhi
Murasu TV will be extensively promoted through radio, outdoor and print mediums, apart from the teaser ads running across the Kalaignar TV channels
If your advertising makes your target to fantasise about life with your brand, there is a much bigger chance of him trying it out. Great advertising makes your target consumers ‘lust’ for your brand. In fact, I think great advertising is ‘brand-porn’… Great advertising is a lasting investment and not an expense. Great advertising makes the product more valuable that it tangibly is. By this I mean, thanks to great advertising consumers are willing to pay more for a product because they see more value in it.