Date-wise News

A world of innovation in outdoor advertising

A world of innovation in outdoor advertising?blur=25

exchange4media takes a peek at some fascinating innovations seen in outdoor media globally...things that Indian advertisers can emulate

Priyanka Nair Feb 13, 2013 11:39 PM

DAS Phase II: LCOs in Gujarat want deadline postponed

DAS Phase II: LCOs in Gujarat want deadline postponed?blur=25

With just 45 days left, LCOs are finding it difficult to complete the STB installation process and there are growing calls to postpone the deadline

Abid Hasan Feb 13, 2013 8:41 PM

Live India’s new magazine hits newsstands today

Live India’s new magazine hits newsstands today?blur=25

The 72-page monthly magazine on current affairs has a cover price of Rs 25 and will have an initial print run of 50,000 copies

Abid Hasan Feb 13, 2013 8:38 PM

My fav TV character: Meredith Grey from Grey’s Anatomy

My fav TV character: Meredith Grey from Grey’s Anatomy?blur=25

Meredith isn’t a syrupy diabetic character. She observes life in shades of grey, says Minakshi Achan of Salt Brand Solutions

Synjini Nandi Feb 13, 2013 8:36 PM

Advertising is the industry of the future: Nielson B-School Survey

Advertising is the industry of the future: Nielson B-School Survey?blur=25

Other industries that are high on the radar are FMCG, eCommerce, automobile, market research, healthcare, etc.

exchange4media Staff Feb 13, 2013 7:48 PM

Eros Intl & Endemol India enter strategic alliance

Eros Intl & Endemol India enter strategic alliance?blur=25

To co-produce three films; the collaboration has earmarked Rs 100 crore for the same. Will also look at original television content

exchange4media Staff Feb 13, 2013 7:02 PM

HT Q3 FY13 ad revenue up by 2%, circulation revenue by 12%

HT Q3 FY13 ad revenue up by 2%, circulation revenue by 12%?blur=25

Profit after tax stood at Rs 536 million, a growth of 11 per cent as compared to Rs 482 million in Q3 FY12

exchange4media Staff Feb 13, 2013 6:44 PM

PRinIndia now on global public relations network list

PRinIndia now on global public relations network list?blur=25

PRinIndia has become the first Indian member of PR World Network and will represent India with 18 other global agencies, connecting over 50 nations

exchange4media Staff Feb 13, 2013 6:43 PM

NaiDunia re-launches with Jagran brand name in Delhi

NaiDunia re-launches with Jagran brand name in Delhi?blur=25

The idea is to support Dainik Jagran in Delhi and not to compete with the paper, shares Shravan Garg, Chief Editor, NaiDunia

Abid Hasan Feb 13, 2013 6:43 PM

Greenways F&B assigns PR mandate to i9 Communications

Greenways F&B assigns PR mandate to i9 Communications?blur=25

i9 Communications will help create a go-to-media strategy, along with creating visibility for the brand through media and non-media activities

exchange4media Staff Feb 13, 2013 6:42 PM

Eureka Forbes awards digital mandate to Digitas

Eureka Forbes awards digital mandate to Digitas?blur=25

The agency will manage the digital and social media strategy for Eureka Forbes, taking relationship marketing to the next level

exchange4media Staff Feb 13, 2013 6:42 PM

Discovery, India Today join hands to launch new magazine in India

Discovery, India Today join hands to launch new magazine in India?blur=25

Discovery Channel magazine will be a monthly and cover a wide spectrum of topics, including nature, adventure, sci-tech, history, forensics, etc.

exchange4media Staff Feb 13, 2013 3:00 AM

Digital: The next big visual medium for marketers

Digital: The next big visual medium for marketers?blur=25

While advertisers still bank on TVCs, the impetus to make a decision is generated faster on digital platforms such as YouTube, Pinterest, etc.

Abhinav Trivedi Feb 13, 2013 2:48 AM