'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote
The Chairman, Goafest Organising Committee speaks on the conspicuous absence of the top three agencies from Goafest this year; Leo Burnett & CreativeLand Asia staying away doesn't help either
The time has come for branding and mass-media professionals to translate the success-mantra from the field of entertainment to the field of education, says Sourabh J. Sarkar, founder of the KarmYog for 21st Century movement
Mindshare enriches adaptive marketing in paid media for clients with global launch of The Loop - a data infused 'war room'; enhances Twitter partnership
IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns
'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote
Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium
New campaign for ABP News by Lowe Lintas tells people to steer clear of uninformed choices made on frivolous knowledge on politics
Arvind Kejriwal tops the chart with 6 out of 10 videos featuring him. Arnab Goswami also got a number of eyeballs for his interview with Rahul Gandhi and Lalu Prasad Yadav
Created by Cheil Worldwide, the new campaign focuses on how innovation is shifting from a 'product centric' to 'people centric' point of view and shows that meaningful innovations
McCann Erickson has confirmed that the agency will not be sending entries for Goafest this year. However, the agency will participate at the festival and send its delegates
In his new role, Kathuria will be responsible for further transforming and aligning the agency's global media practice. He will oversee a global client roster that includes DHL, Starwood, HSN & Best Buy
With this development, OMG India boosts its search & performance marketing expertise. Avinash Vanpal & Sam Thomas will co-lead the Resolution Media offering