PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new range
Between 2016 and 2017, the demonetisation year, the consumer trust plummeted 19%, however, consumer trust has recovered, having gained 15% on trust scores between 2017 to 2018
A critical challenge that marketers face today is the crisis in confidence when it comes to marketing says Lee Odden, Co-founder & CEO, TopRank Marketing at exchange4media Group’s TechManch
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GT20 Canada is another addition to global growth of T20 cricket and the inaugural edition of the tournament will feature the likes of David Warner, Steven Smith and Andre Russel along with some of the most decorated names in T20 cricket.
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As creative partner, Publicis Ambience would offer complete integrated communications solutions including branding, advertising and marketing solutions
The sports cluster of SPN also unveils its 40-second campaign film, ‘Kya Hoga Iss Baar’, inspired by the uncertainty that comes when India tours England.
The show stars rising star Mithila Palkar (Kavya) and the multi-faceted writer-actor Dhruv Sehgal (Dhruv) and chronicles the life and relationship of a gen-next couple, trying to understand their individual selves, as well as decoding their bond of love and friendship
Anandabazar.com won the coveted first prize for the award category 'Best Brand Awareness Campaign'
Launched its mini-web series DBS Sparks, inspired by true stories. Finale stars Sachin Tendulkar
Ganguli comes with an industry experience of over 10 years and is credited for working with notable brands
BTVI is talking to prominent people from industry, government officials and tax experts to analyse the impact of GST
Audience in south India consume maximum television throughout the year as visible from the high impressions in Total TV viewership
The campaign aimed at creating awareness on free and open breast feeding featured a model breast-feeding an infant on the magazine cover and was met with much resistance by certain groups
Previously the Vice President – Investment for OMD India, he is now National Head of Investment and Enterprise
Closer to its launch on July 13, the masthead of Times of India will change to Times of Comicstaan for a few seconds
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This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital
We spoke to some Indian influencers to understand their take on Unilever CMO's recent announcement to tackle fake followers
The Vice President, Learning & Culture (APAC) at Essence, talks about the importance of having a motivated workforce in an organization
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Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand
The decision came after constant complaints from passengers on not being able to look outside the bus due to the opaque advertising side panels
The media firm has acquired four screens-- two at Connaught Place and one each at Khan Market and Palika Kendra-- for a period of three years
The Hindu has appointed Veena Venugopal as Editor for its ad-free app on iOS and Android