Tribes appoints Reachig's Indraneel Ganguli as CMO
Ganguli is the founder and director of consultancy firm Reachig, which he still continues to run
Date-wise News
Martin Sorrell, Amitabh Bachchan, Sri Sri Ravi Shankar spoke at the IAA World Congress
Punit Goenka, President, IAA India opened the first session of the convention followed by Srinivasan Swamy, Chairman & World President of IAA Global introducing the theme ‘Brand Dharma’
WPP and Waze collaborate to open up in-car driver market
The partnership will see WPP collaborate with Waze on new ad formats aimed at helping drive retail footfall
Sir Martin Sorrell to announce the India CEO of S4 Capital soon
Sorrell spoke to exchange4media at the IAA World Congress at Kochi
Xaxis’ new Short Form Video brings high-impact ad opportunity to APAC brands
Xaxis in partnership with Sizmek created a new style of social advertising allowing advertisers to capitalise on evolving consumer behaviour
ACC Cement and 82.5 Communications launch new 'Karein Kuch Kamaal' campaign
The campaign has taken a fun, fresh look at the category
COLORS promises an afternoon of food & fun with ‘Kitchen Champion’
Hosted by actor Arjun Bijlani, the show will feature celebrities don the chef’s hat and whip up delicious dishes featuring the ‘ingredient of the day’
National Geographic's @NatGeo Instagram account garners record-breaking 100M followers
To celebrate the milestone, the account's fans can win a National Geographic Tanzania Photo Safari trip by sharing their most Nat Geo-inspired photos in a 24-hour contest
Span Communications ventures into hospitality business
The agency has set up Span Suites and Villas in Goa
Taproot Dentsu creates campaign for Discovery’s bouquet of 9 channels priced at Rs 8
The communication focuses on the brand giving audiences the ‘window to the world’ at Rs 8
Parle Agro signs Tollywood star Jr. NTR as the new face of Appy Fizz in south India
He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand
MoU signed to institute Kalinga-FCC Awards for Excellence in Journalism
Foreign Correspondents’ Club of South Asia and Kalinga Institute of Industrial MTechnology signed the Memorandum of Understanding for 5 years; exchange4media to assist in organising the Awards
Delhi HC rejects plea seeking guidelines to regulate online content
The verdict was mainly based on positive submissions by the MIB and MEITY, says Internet Freedom Foundation
Twitter India expands transparency around political ads on its platform
Enforcement of the policy will begin on March 11, after which only certified advertisers will be allowed to run political campaigning ads on the service
Ex-Indian hockey Captain Sardar Singh flags off GOQii India Steps Challenge
The 100-day nationwide challenge is aimed at encouraging Indians to walk more for fighting lifestyle diseases
Social Kinnect bags social media mandate for Radio Mirchi
The mandate was won following a multi-agency pitch, and will be operated out of the Social Kinnect Mumbai office
DViO Digital wins creative & digital mandate for Theobroma
The account has been won following a multi-agency pitch
Zee LIVE along with Living Foodz unveils LF 91, a heritage food festival
In the first edition, the festival that will be held in Mumbai will have authentic South India dishes
DSP Mutual Fund launches father-son ‘Dramayana’ to remind consumers to save tax
The campaign has a series of irreverent and whacky videos that use a generous dollop of humor-laced drama to help showcase its tax saving product - DSP Tax Saver Fund
New Tariff Regime: TRAI gives consumers option to lodge complaint for connection faults
The step has been taken by TRAI following complaints that some service providers have not been actively helping out consumers in migrating to the new regime
TAM Report: Overview of two-wheeler advertising in India during Jan-Nov 2018
In 2018, the two-wheeler segment used the television medium to reach consumers and the most advertised two-wheeler brand was Honda Motorcycle & Scooter India
News broadcasters expect 30-50% hike in ad revenue during Lok Sabha polls
The viewership too is expected to go up by nearly 60%
We have 70mn daily active users in India: Karan Bedi, MX Player
The AVOD model of revenue generation suits MX Player reveals Bedi, CEO of MX Player at the launch of its OTT avatar and announcement of its original shows
We are spending significantly on films and their digital distribution: Lim Shoo Ling, STB
Singapore Tourism Board's Director, Brand (Marketing Group), Lim Shoo Ling and GB Srithar, Regional Director (SAMEA), speak to exchange4media on their focus to attract more Indian tourists
Rola Cola lover's wish granted: Parle working on plan to revive candy
Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy
We are re-defining the scooter experience in the country: Ravneet S Phokela, Ather Energy
Phokela, Chief Business Officer, Ather Energy talks about the characteristics of Ather the electric scooter and their expansion plans
The new creative approach is to go back to the basics: Prateek Bhardwaj, Lowe Lintas
Bhardwaj, Chief Creative Officer, Lowe Lintas gives an insight into the need for big ideas that will stay across mediums and over long periods of time
India is a country full of opportunities: Yannick Bolloré, Chairman & CEO, Havas Group
At the CEO Power Evening, hosted by BW Businessworld, Bolloré spoke about India's culture of innovation, the collaborative model of working and the need for agencies to recast content