Carat bags Vodafone’s global media account
The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency
Date-wise News
Comedy Central India celebrates 25th anniversary of Friends
One lucky winner of the ‘Wackiest Friends Contest’ will get an opportunity to visit the Friends 25 Pop-Up experience in New York
Wavemaker partners with Myntra, Banijay Asia for digital reality show
Myntra Fashion Superstar, an eight-part reality show, will go live on the Myntra app on September 17. Actor Sonakshi Sinha and celebrity stylist Shaleena Nathani will be the judges
Interactive Avenues bags digital mandate of Everest Spices
The account will be handled out of the agency’s Mumbai office
Padmasree Ramabhadran joins The Label Life as Chief Business Officer
Prior to this, Ramabhadran was associated with Star India for over 8 years — a large part of which was with Hotstar
Del Monte launches TVC for Italian offerings range
The ‘Can’t Get More Italian’ campaign will be amplified across digital platforms and OOH activations
OPPO ropes in Ranbir Kapoor, Katrina Kaif and Badshah for its Reno series campaign
With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube
Asian Paints’ 'Where the heart is' gives a peek into Neena and Masaba Gupta’s home
The minimalistic but warm, simple but vintage home is an expression of the mother-daughter duo's personality
L&K Saatchi & Saatchi creates Hero MotoCorp’s #TomorrowCantWait campaign
The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery
Nicotex unveils new campaign ‘We Believe You Can’
In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication
ZEE5 partners with Quaero to power big data capabilities and mine customer insights
The partnership will enable ZEE5 to build unified customer view, automate data operations on cloud and a create a two-way connector to all current and future ZEE5 partners
Signify lights up Qutub Minar with 445 LEDs
The project was carried out in collaboration with the Delhi government
Sebamed launches its first-ever campaign in India
Developed by Lowe Lintas, the campaign will run across traditional, digital and social media platforms
Tanishq launches Aishani collection for Durga Pujo
Conceptualised by Lowe Lintas, the campaign film celebrates the strength, spirit and zest of modern and progressive Bengali women
Sony Pictures Sports Network all set for UEFA Champions League with #SonaManaHai campaign
The Network will bring the upcoming season of the UEFA Champions League to Indian audiences September 17 onwards.
India Today Conclave - Mumbai 2019 to bring together world renowned personalities
The India Today Conclave - Mumbai 2019 will be held on 20th & 21st September 2019, 10 a.m. onwards at the Grand Hyatt, Mumbai
Balaji Motion Pictures ties up with White Rivers Media for digital movie marketing
They have forged a deal with marketing campaigns for Jabariya Jodi, Judgementall Hai Kya and Dream Girl
Likee launches #Likeedreams initiative to support talented underprivileged youth
Inspired by the Indian government's Skill India campaign, Likee’s Creator Academy will reach out to select, talented users and help them polish their video-making skills
Bob Iger steps down from Apple board
Iger, the Chief Executive Officer of Disney, joined the board in 2011
Godrej Security Solutions ropes in Ayushmann Khurrana for #BilkulSafeHai campaign
The TVC has been conceptualised by Wunderman Thompson
Dentsu India bags Marketing Communications duties for Kokuyo Camlin
The account will be serviced from the agency’s Mumbai office
Times OOH survey compiles study on Passenger Profiling & Ad Recall
1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness
Havas Creative and Lionsgate Play launch first campaign for India
The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app
CNN-News18 unveils new primetime line-up with fresh content
The refreshed line-up will have shows such as Viewpoint, Bottomline, The Right Stand, Brass Tacks, Epicentre
We aim to be the biggest commerce portal in India in next 5 years: Kabeer Biswas, Dunzo
Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans
e4m Conclave: Who will be Influencer of the Year 2019?
Some of our past winners include former Viacom18 COO Raj Nayak, WPP Country Manager CVL Srinivas and Dailyhunt’s Founder-CEO Virendra Gupta and President Umang Bedi
Why brands are banking on loyal customers as ambassadors rather than celebrities
Brands are now shifting towards a new trend wherein consumers act as ambassadors for brands they believe in. We speak to experts about the trend
Why are marketers keen on tapping a consumer’s physical location?
Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more
Mohit Batta steps down as Group VP & COO of Reliance Jio
Batta joined Reliance Jio in 2014 and was amongst the key leaders who led Jio's launch in the Indian market
Signpost carries out multi-city OOH campaign for Air Asia
The campaign will use bus shelters to popularise the destinations that Air Asia is catering to
Are broadcasters and DPOs the big gainers of TRAI's New Tariff Order?
Many broadcasters and distribution platform operators have reported hike in subscription revenues after the implementation of NTO
We believe in creating human-driven innovation: Trivikram Thakore, VP, Samsung India
Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more