Date-wise News
The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency
exchange4media Staff Sep 16, 2019 7:36 PM
One lucky winner of the ‘Wackiest Friends Contest’ will get an opportunity to visit the Friends 25 Pop-Up experience in New York
exchange4media Staff Sep 16, 2019 7:01 PM
Myntra Fashion Superstar, an eight-part reality show, will go live on the Myntra app on September 17. Actor Sonakshi Sinha and celebrity stylist Shaleena Nathani will be the judges
exchange4media Staff Sep 16, 2019 6:17 PM
The account will be handled out of the agency’s Mumbai office
exchange4media Staff Sep 16, 2019 5:54 PM
Prior to this, Ramabhadran was associated with Star India for over 8 years — a large part of which was with Hotstar
exchange4media Staff Sep 16, 2019 4:40 PM
The ‘Can’t Get More Italian’ campaign will be amplified across digital platforms and OOH activations
exchange4media Staff Sep 16, 2019 4:39 PM
With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube
exchange4media Staff Sep 16, 2019 4:27 PM
The minimalistic but warm, simple but vintage home is an expression of the mother-daughter duo's personality
exchange4media Staff Sep 16, 2019 4:06 PM
The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery
exchange4media Staff Sep 16, 2019 3:53 PM
In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication
exchange4media Staff Sep 16, 2019 3:33 PM
The partnership will enable ZEE5 to build unified customer view, automate data operations on cloud and a create a two-way connector to all current and future ZEE5 partners
exchange4media Staff Sep 16, 2019 3:22 PM
The project was carried out in collaboration with the Delhi government
exchange4media Staff Sep 16, 2019 3:13 PM
Developed by Lowe Lintas, the campaign will run across traditional, digital and social media platforms
exchange4media Staff Sep 16, 2019 2:57 PM
Conceptualised by Lowe Lintas, the campaign film celebrates the strength, spirit and zest of modern and progressive Bengali women
exchange4media Staff Sep 16, 2019 2:53 PM
The Network will bring the upcoming season of the UEFA Champions League to Indian audiences September 17 onwards.
exchange4media Staff Sep 16, 2019 2:53 PM
The India Today Conclave - Mumbai 2019 will be held on 20th & 21st September 2019, 10 a.m. onwards at the Grand Hyatt, Mumbai
exchange4media Staff Sep 16, 2019 2:25 PM
They have forged a deal with marketing campaigns for Jabariya Jodi, Judgementall Hai Kya and Dream Girl
exchange4media Staff Sep 16, 2019 2:21 PM
Inspired by the Indian government's Skill India campaign, Likee’s Creator Academy will reach out to select, talented users and help them polish their video-making skills
exchange4media Staff Sep 16, 2019 2:19 PM
Iger, the Chief Executive Officer of Disney, joined the board in 2011
exchange4media Staff Sep 16, 2019 1:46 PM
The account will be serviced from the agency’s Mumbai office
exchange4media Staff Sep 16, 2019 1:02 PM
1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness
exchange4media Staff Sep 16, 2019 12:41 PM
The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app
exchange4media Staff Sep 16, 2019 12:10 PM
The refreshed line-up will have shows such as Viewpoint, Bottomline, The Right Stand, Brass Tacks, Epicentre
exchange4media Staff Sep 16, 2019 11:05 AM
Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans
Neethu Mohan Sep 16, 2019 8:43 AM
Some of our past winners include former Viacom18 COO Raj Nayak, WPP Country Manager CVL Srinivas and Dailyhunt’s Founder-CEO Virendra Gupta and President Umang Bedi
exchange4media Staff Sep 16, 2019 8:41 AM
Brands are now shifting towards a new trend wherein consumers act as ambassadors for brands they believe in. We speak to experts about the trend
Nafisa Shaheen Sep 16, 2019 8:40 AM
Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more
Dolly Mahayan Sep 16, 2019 8:38 AM
Batta joined Reliance Jio in 2014 and was amongst the key leaders who led Jio's launch in the Indian market
Dolly Mahayan Sep 16, 2019 8:36 AM
The campaign will use bus shelters to popularise the destinations that Air Asia is catering to
Noel Dsouza Sep 16, 2019 8:27 AM
Many broadcasters and distribution platform operators have reported hike in subscription revenues after the implementation of NTO
Moumita Bhattacharjee Sep 16, 2019 8:26 AM
Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more
Misbaah Mansuri Sep 16, 2019 8:23 AM
