TVS Srichakra Limited, India’s leading 2 & 3-wheeler Tyre Company, rolled out a social media campaign to celebrate Father’s Day 2020, honouring fatherhood and rejoicing paternal bonds. The campaign celebrates the contributions of fathers by showcasing different roles played by them in various life stages and talks about how fathers and their support remain constant in this ever-changing world.
Commenting on the campaign P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “TVS Eurogrip brings alive the relationship this generation shares with their fathers through a montage of video footages. This campaign is themed around the special and understated bond new-age millennials share with their fathers.”
The campaign inspires people to share interesting stories reminiscing their times with their fathers. The video has struck a chord with the viewers and initial reports reveal that over a million views have been garnered on social media within a short span of time.