Netizens lap up Blinkit & Zomato collab Netflix has joined the collaboration with an OOH campaign e4m Desk Jan 4, 2023 6:09 PM
Infidigit bags SEO mandate for SBI Life Insurance Infidigit is set to create a strategy to organically boost SBI Life’s ranking through its interactive website e4m Desk Jan 4, 2023 4:51 PM
Virender Sehwag asks McDonald’s India #WhatsHappening The cricket legend took to Twitter to ‘remind McDonald’s India about his name’ e4m Desk Jan 4, 2023 4:49 PM
Bharat Express ropes in media veteran Saurabh Sinha as advisor Sinha has earlier served stints at media houses like Aaj tak, Zee News, CNBC Awaaz and Star Sports Ruhail Amin Jan 4, 2023 4:44 PM
Muthoot Homefin appoints Alok Aggarwal as CEO Aggarwal earlier was MD & CEO at National Trust Housing Finance Limited and has 20 years of experience e4m Desk Jan 4, 2023 4:21 PM
UI/UX deployed by digital platforms could manipulate consumer choices: ASCI The observation was made by the regulatory body in a discussion paper titled ‘Dark Patterns in Advertising’ e4m Desk Jan 4, 2023 4:09 PM
In OOH campaign, KFC India celebrates ‘the little joys of life’ As part of the campaign, billboards have been put up across prime locations of Mumbai e4m Desk Jan 4, 2023 3:58 PM
Twitter to expand political advertising scope The company has said it will align its advertising policy with that of TV and other media outlets e4m Desk Jan 4, 2023 2:53 PM
How PR & digital marketing have become a catalyst for healthcare brands since the pandemic Guest Column: Parag Dhurke, Director, Gloocal Communications, talks about how the PR and digital marketing industry is driving Indian healthcare brands Parag Dhurke Jan 4, 2023 2:25 PM
Hong Ju Jeon appointed MD of LG Electronics India Jeon was previously in charge of Gulf region as subsidiary President e4m Desk Jan 4, 2023 2:05 PM
Google's plea to stay CCI ruling on Android rejected NCLAT directs search giant to deposit 10 per cent of the Rs 1,337.76 crore penalty imposed by CCI e4m Desk Jan 4, 2023 1:27 PM
In Nexus Malls’ new campaign, Amitabh Bachchan helps chose the ‘hottestest’ purple top The ad film has been produced by Corcoise and directed by Prasoon Pandey e4m Desk Jan 4, 2023 1:13 PM
Shubhabrata Saha appointed MD & CEO of Ajax Engineering Saha comes from Adventz Group e4m Desk Jan 4, 2023 12:32 PM
Muthoot Homefin appoints Alok Aggarwal as CEO Aggarwal earlier served as MD & CEO at National Trust Housing Finance Limited e4m Desk Jan 4, 2023 12:00 PM
Insolvency plea against ZEEL for music royalty payment default The plea has been filed by Indian Performing Right Society in NCLT e4m Desk Jan 4, 2023 11:11 AM
Prachi Bali moves on from FoxyMoron Bali was the agency’s National Head-Client Partnerships and Business Head-North e4m Desk Jan 4, 2023 10:35 AM
Reliance to acquire 50% stake in Sosyo Hajoori Beverages The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL e4m Desk Jan 4, 2023 9:45 AM
RAM Ratings Week 45'22 - 48'22: Fever FM maintains dream run in Mumbai, Delhi Between Nov 6 and Dec 3, BIG FM took and Radio Mirchi took lead in Bangalore and Kolkata respectively e4m Desk Jan 4, 2023 8:37 AM
When virtual turns into a big reality: MarTech trends to watch out for in 2023 From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts Nilanjana Basu Jan 4, 2023 8:37 AM
Neha Sharma Katyal joins Spotify as Director of Sales Prior to this, Katyal was Business Head at Twitter India e4m Desk Jan 4, 2023 8:33 AM
Gaming self-regulation: Industry sees signs of support & recognition Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming Shantanu David Jan 4, 2023 8:22 AM
Ad spend at Rs 390 cr, profit at Rs 14 cr: What bodes for Mamaearth’s IPO plans? Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore Kanchan Srivastava Jan 4, 2023 8:18 AM