How PR & digital marketing have become a catalyst for healthcare brands since the pandemic

In India, hospitals are frequently seen as being more philanthropic in character, and the business component of running them is frequently disregarded. Public Media Solution attempts to address this issue by assisting healthcare providers and medical institutions in gaining the required market traction. The firm enables hospitals and medical professionals to communicate with their audience and portray the essence of their distinct brands through healthcare marketing.

We are at an age when digital technology plays a huge part in everyday life. India is most affected by online advertising services, with an expected CAGR of 18.8 per cent from 2020 to 2025. PR impacts public perception, shaping how we see the world. There will always be a need to be heard and seen.

In this article, Parag Dhurke, Director of Gloocal Communications Pvt Ltd and GC Digital LLP, discusses how the "PR and digital marketing industry is driving things forward for Indian healthcare brands by helping them engage with the right audience in a creative and meaningful way."

According to the author, the healthcare industry in the nation is extremely competitive, and healthcare marketing is now more important than ever. No matter what city you reside in, there will always be a fierce rivalry between hospitals and healthcare facilities, he claims. The competitiveness in the healthcare sector has greatly intensified, particularly since Covid. To gain the attention they deserve, healthcare facilities and medical professionals now need to stand out from the competition. 

In the words of Bill Gates, "If I had to spend my last dollar, I would invest in public relations." Brands are more aware of this than ever. The PR communications and digital marketing sector's function has expanded to include serving as a highly important adviser to any brand rather than only focusing on media attention and stories.

The art of storytelling has become quite popular. By using narratives that convey a tale, a concept, or a company's ethos, this business today places more emphasis on engaging and connecting with the proper audience than on advertising a brand or product. Additionally, unlike in the past, PR initiatives supported by data analytics are now essential for companies to analyse the impact of a story as well as for PR professionals.

Last but not the least, authenticity has become more important than ever, especially in the wake of the epidemic. While it is always the goal to create interesting dialogues and tailored experiences, the "human link" has grown to be essential for customers to identify any company with authenticity.

Public relations and digital marketing services not only assist you in creating a wonderful reputation but come to your assistance in times of need. Nearly every business in the healthcare sector - be it Hospitals, Clinics, Diagnostic Centre or Pharma companies, needs public relations and digital marketing services to boost awareness and protect the image of the brand. By employing a positive strategy, PR and marketing firms create a strong brand resonance and deliver the appropriate message to the right audience at the right time. This makes PR and digital marketing one of the most important factors that may dramatically change the profitability and outcomes of a healthcare setup.

We frequently ignore COMMUNICATION, which is the cornerstone of our profession, in the course of our daily work routines, in the rush to continually share fresh ideas with clients, or in an effort to be proactive. Keeping communications straightforward, succinct, and unambiguous is one industry lesson my team and I make sure to follow at all costs.

(The views expressed here are solely those of the authors and do not in any way represent the views of exchange4media.com)