Emmanuel Upputuru hosts show with JJ Tax founder Jambukeswaran It is a weekly show that will talk everything about money and its related things e4m Desk Jan 11, 2023 6:28 PM
Trisha Krishnan named brand ambassador of Urbanrise The company has planned a 360-degree campaign across multiple channels featuring Trisha e4m Desk Jan 11, 2023 4:57 PM
CarDekho comes on board as ‘Co-powered by Sponsor’ for Shark Tank India 2 Through the collaboration, the brand will gratify some extraordinary pitchers with a gold coin which symbolizes their 'golden journey' and wishes them the best for their future e4m Desk Jan 11, 2023 4:56 PM
ASCI asks Britannia to withdraw Milk Bikis ad featuring Amitabh Bachchan Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children Kanchan Srivastava Jan 11, 2023 3:05 PM
PokerBaazi partners with Sony LIV for Shark Tank India Season 2 The platform has also curated an edutainment series across social media platforms called #PokerTank e4m Desk Jan 11, 2023 2:54 PM
Wunderman Thompson India hires Rajeshwari Rao as Sr VP and ECD Rao will be the creative head for the agency’s Unilever’s business e4m Desk Jan 11, 2023 1:17 PM
Hitachi Vantara appoints Monica Kumar as CMO Kumar will report directly to CEO Gajen Kandiah e4m Desk Jan 11, 2023 1:08 PM
OMG India launches OMNI Auto ROI Vault The new offering is a repository of more than 500 econometric models based on OMG's ROI-based approach e4m Desk Jan 11, 2023 1:02 PM
The Hershey Company appoints Herjit Bhalla as Canada VP Geetika Mehta will independently lead Hershey India e4m Desk Jan 11, 2023 12:57 PM
Ajit Varghese joins Disney Star as Head of Network Advertising Sales Varghese recently stepped down as the Chief Commercial Officer of ShareChat e4m Desk Jan 11, 2023 12:40 PM
e4m-DNPA Annual Summit and Digital Impact Awards on Jan 20 The awards recognise digital innovations that have improved citizens’ lives besides promoting nation building e4m Desk Jan 11, 2023 12:38 PM
Reliance Digital's new ads tell a sweet tale of befriending technology The campaign has been curated by L&K Saatchi & Saatchi e4m Desk Jan 11, 2023 12:29 PM
Kantar names Cheong Tai Leung as CEO of insights business in APAC Leung takes over from Wayne Levings who will now focus on his role as Kantar CCO e4m Desk Jan 11, 2023 11:42 AM
Brooke Bond says ‘kindness is just a cup away’ The ad for Red Label Tea has been executed by Ogilvy e4m Desk Jan 11, 2023 10:57 AM
Meta to stop advertisers from targeting teens by gender The company has said it is updating settings for the same and will make them effective from February e4m Desk Jan 11, 2023 10:45 AM
Ashish Bahl joins DY Works as CEO Bahl has over 25 years of experience in advertising, marketing and media e4m Desk Jan 11, 2023 10:23 AM
MeitY likely to discuss gaming rules with schools, PTA members As per reports, the meeting is to be held this week e4m Desk Jan 11, 2023 9:49 AM
YES Bank names Winay Bari as VP - Digital Marketing Bari joins from RBL Bank where he was Assistant Vice President - Digital Marketing e4m Desk Jan 11, 2023 8:53 AM
TV ad volume increased by over 23% in 2022: TAM As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022 e4m Desk Jan 11, 2023 8:51 AM
ASCI report decodes challenges and opportunities for EdTech advertising Proposes RAISE model that will help marketers and creative experts review concepts at the inception stage of the ad itself e4m Desk Jan 11, 2023 8:48 AM
How brands can develop customers as advocates Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’ Averill Sequeira Jan 11, 2023 8:30 AM
Pee-gate: Can Air India do the clean-up? Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents Kanchan Srivastava Jan 11, 2023 8:30 AM
Why CTV enables stronger brand connect Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle Shantanu David Jan 11, 2023 8:27 AM
upGrad CEO Arjun Mohan resigns Mohan will reportedly be in office till January 15 e4m Desk Jan 11, 2023 7:54 AM