e4m Connected TV Conference: Experts to decode the future of CTV today

Over the past few years, connected TV's growth has been significant because the internet has spearheaded the wave of ‘streaming’ across the world and people now have better access to internet-enabled devices. The proliferation of connected TV is inevitable; hence, advertisers and marketers should gear up, master the developing technology, and get future-ready with CTV. To explore the possibilities and challenges in the CTV ecosystem, exchange4media Group is delighted to announce the Connected TV Conference that brings the world’s top brands, advertisers & MarTech professionals together to discuss how the innovation is disrupting the way consumers consume TV and how, as brands, you can harness the power of connectivity & real-time data analysis. The theme of the conference is ‘Get Future Ready With CTV’. The co-gold partner of the event is Samsung Ads.

The day-long conference will have keynote sessions, Fireside Chat, panel discussions, many spotlight sessions where industry experts will share insights on the future of CTV and challenges that lie ahead. The event will kickstart with a welcome address by Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media. Following the welcome note, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki, will share insights on the topic ‘Precision Targeting: Mantra for Successful TV Advertising’.

The next would be a spotlight session by Rajib Basu, Partner and Leader - Entertainment & Media, PwC India on the topic ‘Survival of The Fastest’. Basu’s session will be followed by a panel discussion on the topic Power of Connection: Making CTV Advertising Work For Brands. The panellists include Anil Pandit, Senior VP - Precision - Digital Marketing, Publicis Media, Yatnesh Pandey, VP Marketing, Greenply, Karan Taurani, Senior VP, Elara Capital, Deepak Srivastava, Head of Digital, Trent Hypermarket, Sujay Rachh, Chief Marketing Officer, Nuvama Group, Siddharth Dabhade, Managing Director, MIQ. The panel will be moderated by Nikhil Kumar, Vice President - India, SEA & ME, mediasmart.

We will then have a spotlight session by Vikram Chande, General Manager & Sales Lead, Samsung Ads India on the topic ‘How To Use Data To Bolster Your CTV Advertising Strategy’ followed by another spotlight session by Nicola Lewis, Global CEO, Finecast, on the topic ‘CTV Landscape: The Opportunities For Advertisers’.

The next panel discussion would be on the topic ‘TV 360: How Cable, DTH And CTV Converge’. The panellists include Atique Kazi, President - Data, Performance & Digital Products, GroupM, Samyukta Iyer, VP & Head of Marketing, Kaya, Prasad Pimple, Executive Vice President and Head – Digital Business, Kotak Life, Saibal Biswas, Senior VP and Head of Marketing, Partnerships and PR, MediBuddy, Pooja Sahgal, Chief Marketing Officer, Raymond Consumer Care, Ashish Karnad, Executive VP, Hansa Research, Jaiti Hariani, Sales Director, DoubleVerify. The session will be moderated by Vikas Khanchandani, Country Head, DistroScale Ltd.

Following the panel discussion, we will have another spotlight session on the topic ‘Decoding CTV Measurement’ by Vishal Kamath, Executive Director - Audience Measurement, Nielsen India. The CTV conference will conclude with the fireside chat between Naiyya Saggi, Co-Founder, The Good Glamm Group and Naziya Alvi Rehman, Editor, Exchange4media on the topic ‘Creating Next Generation Interactive Experiences’.

The conference is a great opportunity for TV evangelists, marketers, advertisers, digital technology geeks who want to learn more about CTV’s applied science and how impactful is CTV advertising and what are the opportunities and challenges it poses in a marketing campaign.

To ensure you don’t miss valuable insights, click here to register: https://e4mevents.com/ctv-2023/register