TECNO implements 'flying billboard' campaign with SpiceJet
As part of the association, SpiceJet aircraft would be branded in the colours of TECNO's latest innovation, PHANTOM V Fold 5G
TECNO, a global technology brand, has partnered with SpiceJet to wrap Boeing 737 Max as part of the ‘Beyond the Extraordinary’ marketing campaign of their latest innovation, PHANTOM V Fold 5G. This strategic partnership is aimed at strengthening the brand’s presence and increasing its visibility among its primary target audience. The exterior wrap is branded entirely in the new PHANTOM colours, and the SpiceJet plane inside branding will be furthermore engaging as airhostess will demonstrate the new fold phone to the passengers in addition to this PHANTOM V fold smartphone branding on the cabin bulkhead as well as headrest cover.
TECNO’s PHANTOM V Fold 5G is an innovative smartphone that has redefined the foldable smartphone category by bringing supreme features to the same at the disruptive pricing of INR 88888. It is seemingly a good deal for people who want to buy a foldable phone but do not want to spend a hefty amount. TECNO’s ‘Segment-First’ philosophy is the core of each and every product offering. The brand is shifting its gear to focus on the premium segment with the PHANTOM range of smartphones. This intervention of entering into the fold phone category serves as a follow-up initiative aimed at revitalizing the philosophy of ‘Beyond the Extraordinary’.
Commenting on this collaboration, Arijeet Talapatra, CEO, TECNO Mobile India, said, “At Tecno, we are committed to becoming a source of pride for India. We place great importance on local manufacturing, research and development, and innovative products. By integrating global technological innovation with local insights in India, we have a vast product portfolio catering to the Pan India market, ranging from 6K to 100K. Tecno has been deeply rooted in India for 6 years. Our strong distribution network, quality after-sale service and powerful products have been recognized by 18 million users. To further bolster our philosophy of ‘Stop at Nothing’, we are pleased to announce our unique collaboration with SpiceJet. This partnership is a testament to our commitment to expanding our brand presence in India, using innovative and out-of-the-box strategies. We are confident that our customers will appreciate this unique initiative, and we are excited to connect with them in new and exciting ways."
TECNO has adopted a 360 degrees marketing approach to optimize all marketing routes such as promoting PHANTOM V Fold via a full-page advertisement, BTL activities across all major Indian cities, and holistic Influencers engagement.
However, here OOH plays an indispensable part and has incorporated Mumbai’s Marol Naka Metro Station and taken the Airport branding intervention to gain maximum inertia to publicise PHANTOM V Fold 5G. OOH agency Walk the Talk has been working with TECNO Mobile India for a while now and has played a very important role in turning this mega concept of aircraft wrapping into reality.
