NuRe Bharat launches app to connect brands, advertisers and consumers

NuRe Bharat Network, a joint venture consortium between 3i Infotech and ‘FISST and Yellow Inc.’ announced the launch of the Mobile App – PIPOnet. Moreover, RailTel Corporation of India Ltd, a Miniratna PSU under the Ministry of Railways, has partnered with 3i Infotech to monetize its Public WiFi across the Indian Railway network.

Besides helping the users with integrated services like e-ticketing, travel and stay reservations, porter booking, music, infotainment, edutainment, OTT channels and various helpline services, the app will also provide an e-commerce platform for Bharat’s artisans to sell their wares across India. As NuRe Bharat Network through its digital marketing efforts will increase the number of logins from 1.5 million today to more than 11 million, the commercial opportunities for sellers from Bharat will increase manifolds, changing their economic profile.

How PIPOnet will help brands and advertisers  

E4m spoke to Ramu Bodathula, Head of Technology, NuRe Bharat Network, to understand how the app is going to help advertisers and brands, he said, “The consumers will see the advertisements on the app using wifi at the railway stations. Moreover, the app will help the local brands to promote their products on the app, meanwhile, other big brands can also use the platform to maximise their reach in tier cities.” 

Speaking to e4m on the company’s initiative, Rangapriya Goutham, Chief Marketing Officer, 3i Infotech shared “This initiative of NuRe Bharat Network is going to change the way we approach customers which means that we are going steep on digital spend wherein we will be able to reach micro nano influencers. As a custodian of the brand, we are happy to reach a larger network of customers, advertisers and brands.” 

Furthermore, the initiative sights the need and advantages of connecting all large, medium, and small advertisers across the country to connect with the nation’s populace. Onboarding PIPOnet will allow the advertisers to connect deeply with the people of Tier 1, 2, and 3&4 towns of India based across rural, semi-urban, and urban cities. The advertisers will get a multitude of options for their ads including display banner ads, video banner ads, interstitial ads, and carousel ads in multiple dimensions and formats. 

NuRe Bharat Network through its AI/ML-based Data Analytics capabilities will also provide deep dissected analysis of the viewers’ demography and preference profile. Advertisers will also be able to execute targeted communication in English and 8 regional languages to reach specific audiences across the demography. Also, integrated with leading SSPs & Ad Networks for Programmatic guarantee, direct, and real-time bidding, and PMP buys, the application will offer the advertisers an opportunity to host programmatic ads.