Gillette Venus says ‘ooohhh without ouch’ in new TVC with Ananya Pandey
The campaign has been conceptualized by Grey India
Gillette Venus has launched its latest TVC campaign which focusses on achieving silky smooth skin effortlessly without any discomfort.
The campaign, conceptualized by Grey India, features Ananya relaxing by the pool when she bumps into a friend who is seen carrying wax strips with her. On questioning her friend, she casually says how a little pain must be endured for an effortless smooth skin, a myth which is then busted by Ananya who recommends using Simply Venus for pain-free hair removal.
Commenting on the new TVC, Saurabh Bajpai, Senior Director & Country Category Leader, Gillette India said, “Since ages, women have been conditioned to believe that attaining beautiful skin requires painful methods. As Gillette Venus, we want to make the hair removal experience a comfortable and painfree process. We want to provide women who choose to remove body hair - a painless method, free of harsh chemicals. We are proud to introduce the latest product from the Gillette Venus portfolio – Simply Venus which is designed to do just that. Feeling beautiful without enduring pain is something every woman strives for and with Gillette Venus beautiful skin is an Ooh without the Ouch”.
Venus brand ambassador and Youth Icon Ananya Pandey said, “Venus is a game changer for all women who want super smooth skin in a comfortable and painless way. For me Venus wins against all other painful ways of removing hair. With Simply Venus’s gliding feature, it makes Venus feel like a breeze, and the brand tagline ‘ooh without the ouch’ perfectly captures its essence. It’s my go to for all seasons and occasions.”
