Editorji of the masses – Vikram Chandra
Chandra has been part of the mainstream media for over three decades now
Date-wise News
Minari Shah elevated to Director for International for Amazon’s Owned Content & Channels
She joined the company as Director – PR
Truth: The weight of responsibility
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
Tata Motor uses luggage conveyor belt at Mumbai’s T1 Airport to showcase Altroz iCNG
The outdoor campaign is executed by Platinum Outdoor
Kriti Sanon to represent Motorola as brand ambassador
The announcement was made during the launch event of Motorola razr 40 Ultra and razr 40
Infidigit bags SEO mandate for Kindly Health
Infidigit to create organic growth via SEO and provide support for the domain merger for Kindly Health’s existing websites
Indian adland and UN Women take on gender stereotypes in advertising
The #YouDontSeeMe campaign was launched by the Unstereotype Alliance, a collaborative platform convened by UN Women
Flibbr launches UnlockBrands - a brand empowerment program for marketers
The program will be run by Navonil Chatterjee, ex-Joint President & Chief Strategy Officer of Rediffusion
Amazon India launches third edition of #AmazonGotMyBack campaign
The campaign focuses on situations where customers needed something urgently or at a remote location and Amazon got their back with on-time delivery
IMPACT Marketing 40 Under 40 celebrates future faces of the industry
Here we feature top marketing leaders who were part of the terrific list
Swiggy Instamart builds the world of Instapur with Cyrus Sahukar
Sahukar plays the king of Instapur
Threads: Elon Musk reacts to Meta's 'Twitter killer'
In his first response since the launch of Threads, Musk hinted that it may be a rip-off of Twitter
Netscribes onboards Prashant Shivram Iyer to lead global marketing
He was earlier with Adfactors PR for nearly six years
Punt Partners gets Rohan Naterwalla & Abhinav Sinha to head creative stack
While Abhinav has worked with Star Wars, LEGO and Amazon Game Studios, Rohan was associated with Dentsu Webchutney
Star Sports gets broadcast rights of Lanka Premier League for Indian subcontinent & MENA
The fourth season of the league will be held in Colombo and Kandy
Can Sebi rein in the unruly finfluencer?
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
From soft drinks to shoes to gadgets: Why brands love birthday boy Ranveer
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
Sleepless Star campaign is a perfect blend of technology & human emotions: Nipun Marya
iQOO CEO Marya says the campaign unfolded over four days, and through four steps, before its actual launch on July 5
e4m-TechManch 2023: 7th edition coming up in August
The conference will see industry experts discuss the impact of digital acceleration, and how marketers can evaluate the opportunities and challenges
Union Cabinet okays data protection bill
The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session
India-WI cricket series: DD set for a good innings with advertisers?
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry players
Now, open web programmatic under scanner: Are advertisers losing 23% of their spends?
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend, says ANA report
Meta launches Twitter rival 'Threads'
The new app is strikingly similar to Twitter but allows for longer posts