Smriti Mandhana and Wrangler team up for new ad
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
Wrangler® today announced the launch of its new brand campaign titled “What Shapes You, Makes You”. The campaign features Smriti Mandhana, the vice-captain of Indian women’s cricket team and one of its most prolific batters.
Wrangler® is investing heavily during the ICC Men’s Cricket World Cup 2023 to build greater awareness and consideration among consumers in India. The campaign highlights the enduring relationship between Smriti and her Wrangler® denim emphasizing that investing in Wrangler® is essentially investing in a part of oneself. Smriti is an adventurous person and is always ready to take risks, make moves and embraces courage which is what Wrangler® stands for. The iconic denim brand’s campaign is built around the insight that searching through our old wardrobe makes us feel nostalgic. Occasionally, we find a piece of clothing that immediately reminds us of how far we have come in life. While we may have forgotten it at the back of our wardrobe, we haven’t forgotten how it makes us feel – it's a conduit that keeps us grounded and in touch with our passions. It’s what shapes us, makes us.
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023. Here’s the link to the video film for a special preview
