Sachin Tendulkar endorses Livpure's latest innovation

The cricketer has starred in a TVC for Platino Copper Water Purifier

e4m by e4m Staff
Published: Oct 4, 2023 12:32 PM  | 2 min read
Livpure
  • e4m Twitter

Livpure has unveiled a new television commercial featuring the brand ambassador, Sachin Tendulkar launching its innovative Platino Copper Water Purifier. 

The TVC underscores Livpure's dedication to delivering clean and pure drinking water. It also shines a spotlight on the significant environmental benefits of its advanced RO technology featured in the Platino Copper Water Purifier, capable of conserving up to 20,000 liters of water annually. 

Livpure has strategically chosen to broadcast the TVC across various platforms to reach a broad audience. Viewers can catch the TVC on Hindi News, Hindi Movies, English News, and regional channels in Maharashtra, West Bengal, Orissa, and Andhra Pradesh/Telangana. The television commercial will also be available for streaming on popular OTT platforms like Sony Liv, Jio Cinema, and MX Player. 

View this post on Instagram

A post shared by Livpure (@livpurewater)

With the festive season just around the corner, Livpure anticipates an enthusiastic response from viewers and a significant increase in sales. 

Rakesh Kaul, Managing Director of Livpure, shared his thoughts on the launch, saying, “At Livpure, we firmly believe that access to clean and safe drinking water is not just a convenience but a fundamental right for every individual. Our mission has always been twofold: to provide cutting-edge water purification technology that ensures the highest water quality and safety standards and to champion water conservation as a crucial part of our environmental responsibility." 

"Our Platino Copper Water Purifier embodies this commitment through its innovative technology. It's not just a product; it's a symbol of our dedication to safeguarding the planet's most precious resource- water. Our new TV commercial reflects Livpure's ethos of innovation and sustainability. It's a visual representation of our pledge to create products that improve lives and minimize our environmental footprint. We hope our message resonates with consumers, especially during this festive season, inspiring them to join us in this important mission. Together, we can make a positive change for our planet, ensuring that clean and safe drinking water remains accessible for generations to come.", he added. 

Published On: Oct 4, 2023 12:32 PM