The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
Kotak Mahindra Bank's Srikrishna Moorthy spoke about how Bharat has adapted to digital banking in a fireside chat with Mobavenue's Ishank Joshi at the Pitch BFSI Marketing Summit
The 'Tested by Fans' is a 3-film series for the ICC Men's Cricket World Cup that will run digitally with extensions on print, outdoor and surround platform
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs