MakeMyTrip Homestay beckons cricket fans in new campaign for World Cup

MakeMyTrip Homestay launches its latest campaign “Tested by Fans” with a series of 3 films. The high-decibel campaign will run digitally. Plus, extensions will be seen on print, outdoor and surround platform.

"India is set to host the biggest game of the season; hotels and guesthouses will be out of inventories and price surges will be at their peak. Building consideration for Homestays and Villas as shared space is an unlock strategy to move forward. Consumers are seeking the best stay options which add to their game season experience. Touching the inertia, providing a solution, and driving the connection with the never-seen-before group in advertising - super fans of the world are core to the campaign," said the brand.

Raj Rishi Singh, Chief Marketing Officer and Chief Business Officer -Corporate, MakeMyTrip, said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”

"We started by asking ourselves a simple set of questions: If fans from all across the world are pouring in for the cricket season, will they find a stay they like? What's the type of expectations that they'll have? How will MakeMyTrip Homestays and Villas make their off-field experience richer? This consumer-out approach helped us develop Tested by Fans. Collaborating with the best talent on the agency and the client side also worked in the campaign's favour. Our big AHA moment happened when the superfans told us that this is the first time they're being brought together on such a big scale." says Ankit Pathak, Creative Lead at Enormous Brands.