Why 'Koffee with Karan' Season 8 is the advertiser's dream blend
After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8
The 7th Season of Koffee with Karan brewed a steaming cup of success on Disney+ Hotstar, setting it on the top shelf as the 'Koffee With Karan Season 7’s first episode records the highest viewership* across all seasons on Disney+ Hotstar. The season also showcased the potent mix of brand associations and premium content that left the viewers wanting more.
(*No.1 subscribed show on day one under any Hotstar Specials” with “Koffee With Karan Season 7’s first episode records the highest viewership* across all seasons on Disney+ Hotstar)
With a partnership featuring eight dominant brands, the season showcased how content and branding can dance seamlessly together. The post-campaign analysis confirmed that the show ensured 100%* success in key brand measures for all the brands that came on board as sponsors or bought into the show’s inventory.
(*Based on 200 brand lift studies in 2022. Success rate is the proportion of campaigns with a significant uplift in at least one brand KPI.)
Apart from the intriguing starry conversations, Koffee with Karan season 7 was a masterclass on seamless advertising where brands were treated no less than celebrities.
When MyGlamm dazzled with the 'MyGlamm slam zone' or when Karan Johar smoothly called out brands like Amazon Alexa, Jaquar Bath+ Lights, and Lenskart, viewers lapped it up, resulting in 2X uplifts against platform benchmarks across brand awareness, brand association, purchase intent as compared to traditional advertising formats. The triumph of Season 7 reemphasized the potent blend of top-tier content with strategic brand associations.
And now, as the aroma of a new season begins to waft, advertisers have every reason to be exhilarated as there's a new opportunity to steep into this success blend.
Hotstar Specials’ Koffee with Karan Season 8 is set to premiere on October 26th on Disney+ Hotstar, ensuring consistent engagement. Adding a festive feather to its cap, the season will dovetail with Diwali, offering brands a luminescent platform amidst the festival of lights.
Recently released promos have added to the buzz, promising fans another season of intriguing conversations, candid revelations, and, of course, the irresistible charm of the show’s host. The excitement around the guest list for the upcoming season has caused quite a stir with celebrity duos like Deepika Padukone and Ranveer Singh expected to grace the show. Several other fan-favorites are also likely to make an appearance in this season.
Season 8 beckons brands to not just advertise but to become a part of the storytelling, to weave into the fabric of the show, and to resonate with an audience that eagerly awaits every drop of the 'Koffee'.
As the new season brews on the horizon, the question isn't just who will be on the couch next but which brand will make its mark in this grand narrative.
