Zara issues apology, removes controversial ad
Internet users had accused Zara of mocking the Palestine-Israel war in its latest campaign
Date-wise News
Virtue Worldwide appoints Ayushi Saria as Associate Creative Director
Ayushi's professional journey is marked by a diverse background
Gemini Cooking Oil unveils new campaign film
The film makes the point that homemakers know what is best for the health of the family
Angel One hires Adfactors PR as strategic PR partner
The agency will closely collaborate with Angel One's Corporate Communication team to implement comprehensive strategies
Gillette launches TVC with Ravi Kishan
The brand has roped in the popular Bhojpuri actor to promote Gillette Guard
GPAI 2023 begins in New Delhi tomorrow
In the GPAI Summit 2023, delegations of 28 member countries and European Union including 5 Ministerial delegations (Canada, France, Japan, Turkiye, UK) are participating
Hrithik Roshan and Sara Ali Khan spread Christmas cheer in new campaign for Ferrero Rocher
The actors have starred in a two-film campaign
Jim Sarbh sheds light on toxic toothpastes in ad for Perfora
Sarbh is the ambassador for the oral care brand
Acko onboards Aravind Sampathkumaran as Senior Vice President, Core Products
He comes from Sun Mobility
Zenith’s Vibhor Mehrotra joins Innocean India as Managing Partner
Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years
Nyle Naturals pens a heartfelt ode to women and their resilience
The brand's recent campaign, #GentleCareForEverydayYou, places a strong emphasis on transparency, natural solutions, and the essence of gentle care, redefining its journey
The Archies: TOI creates a 'sticker page' for fans
The publication has collaborated with the Suhana Khan and Khushi Kapoor starrer along with Wavemaker to create a collectible for fans of the franchise
Anirrban Ghosh named Chief Operating Officer at Eggfirst
Anirrban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group
Infectious Advertising appoints Neville Suraliwala as Business Head
Neville Suraliwala has over 15 years of experience working with agencies
SC to hear IDBI Trusteeship plea against Zee-Sony merger
The matter will be heard after four weeks, a bench led by Chief Justice DY Chandrachud has said
Helen Anchan: A legendary figure of the Indian media industry
Anita Kotwani, CEO Media, South Asia, dentsu, pens a tribute for advertising veteran Helen Achan who passed away recently
BBC World Service India to rejig shareholding in light of FDI compliance
The Centre limited FDI in digital entities to 26% in 2019. Currently, BBC owns 99.9% of BBC World Service India
We are constantly in innovation and expansion mode: Arjun Ranga, Cycle Pure Agarbatti
In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign, the festive season and more
2023: When advertising said, 'Hi, AI'
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative leaders
Twitter and Threads to face decline in 2024: Data.ai
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
Display & programmatic advertising least impacted by new AI-based MarTech tools: Report
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot