Posterscope executes innovative OOH campaign for Aquaman and the Lost Kingdom
The campaign for the film by Warner Brothers was carried out in Mumbai
Warner Brothers has executed an OOH campaign for its latest film "Aquaman and the Lost Kingdom." To create intrigue and capture the imagination of moviegoers for the upcoming film, the campaign took to the seas.
Executed and conceptualized by Posterscope, the Out-of-Home (OOH) specialist agency from dentsu India, the activity took place on water.
The campaign featured a life-like 3D cutout displayed on an LED barge at Juhu Beach in Mumbai. This installation showcased the power of Aquaman on the seas, capturing the essence of the film in a visually stunning manner.
Mumbai being a hub of culture and entertainment served as the perfect canvas for this activity. Spanning across 10 days the campaign ensured sustained visibility, building anticipation for the movie release, the agency shared in a release.
Posterscope India, Managing Director, Imtiyaz Vilatra added, "Turning Aquaman and the Lost Kingdom promotion into an awe-inspiring spectacle was our mission. We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city. Our innovative approach extended to utilizing barge DOOH media creatively, transforming Aquaman into a roadblock sensation that captured everyone's imagination. This campaign wasn't just about advertising; it was an innovative marvel designed to disrupt the mundane and elevate the audience's experience. The trust vested in us by our client only fueled our determination to craft an experience that redefined OOH and DOOH advertising innovation."
