Asian Paints wins 6 metals at Indian Marketing Awards 2023
The brand won 1 gold and 3 silver and 2 bronze metals across categories for their outstanding work
The exchange4media Group hosted the 10th edition of the Indian Marketing Awards (IMA) on February 2 at Taj Santacruz, Mumbai. From creativity, and innovation to impressive marketing campaigns, the awards recognised and honoured the talent of individuals and teams dedicated to pushing the boundaries in the marketing ecosystem. The awards night celebrated several brands and agencies whose path-breaking work has left an indelible mark on the industry.
At the IMA, Asian Paints took home 6 metals across categories including 1 gold, 3 silver and 2 bronze metals. The brand bagged the gold metal for their ‘Spotlight of India’ campaign under the ‘Best Use of Integrated Marketing Campaign’. With this campaign, Asian Paints Royal Glitz created awareness for the luxury emulsion it holds in the portfolio and showcased that a wall can be the spotlight of the home. The campaign showed what the Royal Glitz was all about & how Asian Paints could do the magic on the walls. It further highlighted that Asian Paints always had the vision to ensure each home is as beautiful as the individual is, through its varied list of products, and to take the journey to the next step it introduces Royale Glitz its luxury emulsion, which has a double sheen that gives the walls a rich & shiner finish.
The awards night recognized and celebrated the best in the marketing industry and felicitated brands and agencies for their path-breaking works across diverse categories. The Indian Marketing Awards honour organizations, individuals, and teams that have attained remarkable accomplishments through innovative marketing strategies.
This year, the IMA 2023 jury was chaired by CK Venkataraman, Managing Director, Titan Company. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
