Oleev partners with Chitrangda Singh for new campaign
The campaign, the company said, is a call to action for smart consumers who want to embrace and upgrade to a healthier way of life
Edible oil brand, Oleev, by Modi Naturals Limited (MNL), has launched its new digital campaign featuring Chitrangda Singh.
“We live in an era of constant upgrades. We embrace the latest technology, prioritize fitness routines, and keep our wardrobes fresh. Yet, many kitchens remain stuck with traditional oils that lack the health benefits and flavour profiles of modern alternatives. Oleev steps in as the perfect solution. Oleev Active, the multi-source cooking oil with the goodness of olive oil, offers a smarter and healthier way to cook,” the company said in a release.
“We believe that every kitchen deserves the best,” says Akshay Modi, MD, Modi Naturals Ltd. “Oleev Active multi-source oil is a testament to our commitment to providing consumers with smart and healthy cooking option. This association is more than just a digital campaign. It's a call to action for smart consumers who want to embrace and upgrade to a healthier way of life”
Chitrangda Singh, known for her elegance and discerning taste, embodies the evolution of Oleev. She represents a generation that prioritizes both health and a pleasurable culinary experience. Oleev delivers on both fronts, allowing you to elevate your cooking without sacrificing your well-being, the company said.
“Why stick with the old cooking oil when everything else in your life is smart, new, and upgraded?” asks Mukesh Ghuraiya, CMO Modi Naturals Ltd. He adds “We're excited to launch our latest marketing campaign featuring the talented Chitrangda Singh, bringing to life the insight that today's consumers seek smart, upgraded choices in every aspect of their lives. Oleev edible oils are the perfect upgrade for your kitchen, promoting a healthier lifestyle.”
