Cannes Lions 2024: India bags two Silver on Day 3
The metals were won by FCB Kinnect and VML in PR category
On the third day of Cannes Lions 2024, two Indian campaigns won Silver. Both the Silver were won in the PR category. FCB Kinnect bagged one Silver for HDFC Bank’s ‘Lulumelon EOSS’ campaign and VML won it for Coke Studio’s ‘Sing to Remember’ campaign.
There were no wins for India in the five other categories for which results were announced on Wednesday, namely Creative B2B, Creative Data, direct, Media and social & influencer categories.
The HDFC campaign, which featured Nora Fatehi and Anu Menon, revolves around making people aware of online scams. It involved them talking about deepfakes and phishing (by creating a fake brand) and targeted ads of the fake brand. There was a lot of buzz on social media around this fake brand with Nora’s images and big discounts. It was all done before releasing the ad film in which Nora revealed the intent behind creating this brand, making people aware of cyber frauds that could happen in the name of online shopping and discounts.
The winning campaign from the VML stables was the relaunch of Coke Studio in India after a gap of eight years. The adfilm stated its aim to popularise lesser spoken Indian languages. It also featured the viral sensation of Navratri 2023, a Gujarati song titled Khalasi that clocked over 4.5 billion views. The song was heard, talked about and used in reels by the biggest celebrities in India, including Prime Minister Narendra Modi who is a native Gujarati speaker himself.
https://www.vml.com/work/sing-to-remember
