British Council announces Digital Open Call for creative professionals

The British Council in India in order to mark the 30th anniversary of the World Wide Web (WWW) in March 
has announced its Digital Open Call for all creative professionals who have an idea that has the ability to engage and unite millions of young people across India, the UK and the world. 

British Council would like to use the opportunity to explore what artists and art of tomorrow will look like through digital creativity and presents an opportunity to  individuals, artists, boutique creative firms, coders and gamers to showcase their work to Indian and global audiences.

The World Wide Web has been central to the development of the Information Age and is the primary tool that billions of people use to interact on the Internet. For countries to run seamlessly, governments to provide services to their citizens, businesses to talk to their global audiences, education to be made accessible, or simply for entertainment. There are 400 million Indians and 4 billion people globally who are connected to the world wide web. 

The British Council is looking for proposals that celebrate diversity, inclusion, equal opportunity and freedom of expression. The call is aligned to the thought that World Wide Web allows for equal access and for people to connect, learn and have more opportunities. 

Tom Birtwistle, Director North India, British Council said: “It is said the best way to predict the future is to create it. That happened 30 years ago when Sir Tim Berners-Lee invented the web. Today, through our Digital Call, we hope to use this milestone to explore how digital creativity may reshape our world again. We are looking to identify innovative and creative ideas and solutions that inspire and connect millions of young people in India, the UK and around the world through art and culture. We have run exciting projects before, including Saptan Stories, a crowd sourced story-telling project that ran for 7 weeks, in collaboration with Aardman Animations. As the web continues to evolve, we hope ideas from our digital call can show us how creativity, collaboration and culture may influence what the future of our connections with each other might look like.”

The Digital Open Call is open to anyone based in India or the UK with a track record of developing new digital projects or experiences. Project proposals that meet the criteria must be submitted by noon, UK time, on Thursday, January 31. 

Submissions will be assessed on the following criteria:

• How your proposal demonstrates great, contemporary creativity
• The extent to which your idea connects to the thematics of the 30th anniversary of the world wide web 
• Potential to reach a large and diverse audience 
• Your previous experience
• Applicants should be willing to share their experience on this project with UK or Indian partners 

For more information, Visit - https://www.britishcouncil.in/web-at-30-digital-call