Disney+ Hotstar partners with Xapads to enhance CTV ad capabilities
The partnership will offer advertisers in the Middle East and North African (MENA) region the opportunity to connect with the streaming platform's audience
Disney+ Hotstar and Xapads are collaborating to enhance capabilities in the Connective TV ad space.
The partnership will offer advertisers in the Middle East and North African (MENA) region the opportunity to connect with the streaming platform's audience and change the way brands connect with them.
Dhruv Dhawan, head of ads, Disney+ Hotstar said, “At Disney+ Hotstar, we are always looking for newer ways to enable our advertisers to make the most of our ads solutions. Our collaboration with Xapads will enable us to make strides in the Mena region, enabling us to grow our advertiser base.”
“This will bridge the gap between brands and the audience, making content and advertising more engaging and accessible than ever before. Advertisers will gain exclusive access to premium inventory, while the audience can enjoy interesting content and live streaming of matches. Looking forward to witnessing the incredible stories and experiences that will unfold as a result of this development”, said Gagan Uppal, country head, MENA, Xapads.
