e4m TechManch 2024: Data & Analytics experts to discuss how AI is transforming marketing
The expert panel will share key insights on the topic ‘Beyond Automation: How AI is Transforming the Art of Marketing’
Artificial Intelligence (AI) is revolutionising the marketing space through advancements in data analytics, enabling personalisation and optimisation of marketing strategies. We all know that AI-driven tools can process vast amounts of data from various sources, including social media and customer interactions.
This comprehensive data collection allows deeper insights into customer behaviour and preferences. At e4m TechManch 2024, an expert panel of industry luminaries will come together and share insights on the topic ‘Beyond Automation: How AI is Transforming the Art of Marketing’. The panel will explore the transformative power of AI in understanding customers, crafting personalised experiences, and igniting creative campaigns.
During the panel discussion, the expert panel will explore how AI unlocks deeper customer insights to build emotional connections and drive brand loyalty, ways to leverage AI for hyper-relevant experiences without sacrificing human connection, balancing the power of AI with data privacy, responsible development, and human oversight; discuss the long-term impact of AI, from workflow augmentation to new frontiers in storytelling and customer engagement and more.
The panellists include Shubhosree Dasgupta, CDAO, HSBC; Tridib Mukherjee, Chief Data Science & AI Officer, Games24x7 Private Limited; Rajesh Chopra, Senior VP, Head of Data & Services, South Asia, Mastercard; Rohit Utmani, VP Product, Indus Appstore, a PhonePe company; KV DIPU, President & Head of Operations, Communities & Customer Experience, Bajaj Allianz General Insurance; Sandeep Verma, Country Head- India, Bangladesh, Sri Lanka Consumer Health, Bayer and the panel will be moderated by Ramesh Padala, Managing Director, BCG.
The eighth edition of e4m TechManch will be held on July 19 in Mumbai in presence of industry stalwarts, distinguished leaders and professionals from the advertising and marketing space. The power-packed agenda of the conference includes impressive keynote sessions, thought-provoking panel discussions and fireside chats. The digital conference aims to help marketers with the latest trends in the industry, evolving consumer behaviour and practices in the digital marketing sphere.
To ensure you don’t miss out on valuable insights from experts, click here to register.
