The advertising and marketing industry continues to expand exponentially with growing digital penetration. Programmatic advertising is evolving at a rapid pace with rising expectations of advertisers, consumers, and brands. As digital media expands, better targeting, greater reach, and real-time optimization have become important, and programmatic advertising looks promising in this respect.
To explore the world of programmatic further, exchange4media along with Xaxis is set to hold the e4m-Xaxis Programmatic Summit today, November 16 from 11 am in Mumbai. The e4m-Xaxis Report 2023 will also be unveiled today by e4m co-founder Nawal Ahuja, Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld group and Founder of e4m, and Dimpy Yadav, General Manager, Xaxis India. The event is co-powered by Scibids while Xapads is the innovation partner. Lemma is the programmatic partner and Aaj Tak is the co-gold partner of the event. Bobble AI is the co-partner of the event.
e4m-Xaxis Programmatic Summit 2022 aims to create an engaging platform for brands, advertisers, content marketers, and martech agencies to throw light on the pressing changes and greater effects on the programmatic ecosystem. As programmatic advertising has evolved with the data, technology, measurement, inventory, and expertise, it is creating immense opportunities with publishers and brands increasing their programmatic spends in the post-pandemic world.
The conference will be attended by top industry leaders, brand custodians, agency heads and thought leaders, Brand CEOs, CMOs, from the advertising and marketing domain. We are all set to have a distinguished line-up of speakers who will share various insights on programmatic advertising.
The event will kickstart with the opening remarks by e4m co-founder Nawal Ahuja followed by a keynote session by Dimpy Yadav, General Manager, Xaxis India, on the topic ‘Evolution of Programmatic in 2022’. Yadav will speak on how programmatic has taken the centre stage and has become the mainstream for digital planning and investments. It will be followed by a panel discussion on the topic ‘Commerce Media: Past, Present & Future of a Fast-Growing Media Opportunity’.
The panellists include Prabhakar Tiwari, Chief Growth Officer, Angel One; Suyash Dongare, Head of Digital Marketing, VIP Industries; Sonali Malaviya, Managing Director, Essence India; Varadharajan Raunathan, Head - Monetization & Customer Engagement at Big Basket; Avinash Janjire, VP & Head- Marketing at Thomas Cook; and Ankur Rathi, Head- DSP GTM at Amazon. The session chair for the event is Deepak Khurana, Co-Founder & CEO At Vserv & VMAX.
Following the panel discussion, Shubhranshu Singh, Vice President- Marketing, Domestic & IB at Tata Motors, will share insights on the topic- ‘Digital Learnings of 2022’ and Ankit Anand, India Strategy Lead, Bobble AI, will speak on the topic- ‘Building a future proof digital strategy’.
Another panel discussion on the topic ‘Debate For And Against – Death of cookies; a threat to programmatic?’ will see participation from industry leaders Ketan Bharati, VP- Global Marketing Operations, Truecaller; Gagan Singla, Managing Director-Digital Business, JM Financial; Punit Chahar, Asia Head of Digital Performance Marketing, Olx Autos; Ankita Jain, Co-Founder, Earnly; Angshuman Gogoi, Digital Marketing Lead, Glenmark Consumer Care and Nachiket Deole, Head of Sales, India At DoubleVerify. The session will be moderated by Bharat Arora, Programmatic Industry Expert.
After the panel discussion, Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld group and Founder of exchange4media Group, will engage in a fireside chat with Sameer Mavadia, Managing Director, Riders on the digital marketing in today’s time for a Brand, the evolution of e-commerce for Riders & the Trends for 2023.
Another discussion will be held on the topic ‘Leveraging programmatic in the new omnichannel digital landscape’. The panellists will shed light on how can we better optimize and integrate the digital media strategy keeping programmatic high priority with the goal to scale the ROI for brands on their media investments in the new multi-channel digital advertising landscape.
The panellists include Ritu Mittal, Head - Marketing and Digital, Bayer Consumer Health India; Anushree Ghosh, Head of Digital Strategy, Media, Brand Commerce-ITC Foods; Anuja Agarwal, Head of Marketing, Sanofi Pasteur; Daniele Calabrese, Regional Director, Taboola- India & Southeast Asia; Merlin Coutinho, Head Marketing & Brand Solutions, Lemma and Session Chair- Ranjan Mishra, Lead Associate Trading Director at The Trade Desk. The closing keynote address will be given by Arjun Mohan, CEO, UpGrad on the topic- Making Programmatic ads work for edtech platforms.
To ensure you don’t miss out on the valuable insights, please click on the link to register:
https://e4mevents.com/programmatic-summit-2022/register
