exchange4media’s premier digital property, Indian Digital Media Awards (IDMA), which honours the best work done across digital and mobile media, concluded on Friday at a gala event held at TajSantacruz, Mumbai.
As always, the awards event saw competition from across the board, with a number of agencies battling it out for top honours. The Best Digital and Social Media Agency of the Year was awarded to Mindshare India, which won a total of 11 metals (5 Gold, 4 Silver, 2 Bronze). The Best Mobile Agency of the Year was awarded to Red Fuse Communications, which won a total of 5 metals (3 Gold, 1 Silver and 1 Bronze).
On the advertiser front, Star Indiagained glory after being named Best Digital and Social Media Advertiserwhile Colgate Palmolive was named Best Advertiser on Mobile.
AmitAgarwal, VP and Country Manager, Amazon India, was named IDMA 2017 Person of the Year.
In all, 30 Gold metals were given away this year with Mindshare receiving the highest number of Golds with 5 wins. Apart from Mindshare, the other prominent winners included PerformicsResultrix (3 metals), Red Fuse Communications (3 metals) and Madison Communications, Tonic Media, Indigo Consulting, Isobar India and 22 Feet Tribal (2 metals each).
The complete list of winners can be seen below:
A. WEB |
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A.1 Best Banners -Single/ Campaign |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
HP Printer Dynamic Banner |
Hewlett-Packard |
Magnon eg+ |
Bronze |
2 |
Max Life Insurance - The Smart Display Banner |
Max Life Insurance Company Ltd |
iProspect |
Silver |
3 |
SaffolaLife - Time-targeted banners that help you care for your heart |
Marico Ltd |
Madison Communications Pvt Ltd |
Gold |
A.2 Best Banners - Rich Media With or Without Video |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Hotstar - Creative Automation For Olympics On Hotstar |
Novi Digital Pvt. Ltd. |
Performics.Resultrix |
Bronze |
2 |
Godrej Greens - Feel the Greens |
Godrej Properties |
Madison Communications Pvt Ltd |
Silver |
3 |
#BaarishKoAaneDo Rich Media Innovation |
Asian Paints |
Tonic Media |
Gold |
A.3 Best Benchmark Content/ Branded Content |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Johnson's Baby - Johnson and Johnson's Best for Baby |
Johnson and Johnson |
Interactive Avenues Pvt. Ltd. |
Silver |
2 |
Godrej HIT FIK - Burn, Shoot or Stab? 101 Ways to Kill |
Godrej Consumer Product Ltd |
Mindshare India |
Silver |
3 |
Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book |
Wrigley India Pvt Ltd |
MediaCom Communications Pvt Ltd |
Gold |
A.4 Best Website/ Microsite |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Rin Radiant - Rin Career Ready Academy |
Hindustan Unilever Ltd |
DigitasLBi India |
Bronze |
2 |
How Asian Paints broke out of the cans and onto the décor scene |
Asian Paints |
Interactive Avenues Pvt. Ltd. |
Silver |
3 |
Girl in the City |
Castrol India Pvt Ltd |
Mindshare India |
Gold |
A.5 Best Use of Web Based Games |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Khel Kabaddi |
Star India Pvt. Ltd. |
Star Sports India |
Bronze |
2 |
Idea - Internet4All |
Idea Cellular |
Mindshare India |
Gold |
A.6 Best Campaign- Online Advertising |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
BajajV - The Nation's Bike - 11,000 units sold on Day 1 |
Bajaj Auto Ltd. |
Indigo Consulting |
Bronze |
2 |
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions |
BMW India |
Isobar India |
Silver |
3 |
Parents of Fertility |
Merck |
WATConsult |
Gold |
A.7 Best Digital Direct Response Campaign |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Celebrating Coca-Cola Moments on Jio Chat |
Coca-Cola India Pvt. Ltd |
Interactive Avenues Pvt. Ltd. |
Bronze |
2 |
Godrej Greens - Feel the Greens |
Godrej Properties |
Madison Communications Pvt Ltd |
Silver |
3 |
Aristocrat - On Air with Aristocrat - When cricketers turned luggage experts |
VIP Industries |
ibs |
Gold |
B.MOBILE AND TABLETS |
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B.1 Best Use of WAP /Html/ Other Sites for Mobiles |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Kabaddi World Cup |
Star India Pvt. Ltd. |
Star Sports India |
Bronze |
2 |
BeBeautiful - All Things Beautiful! |
Hindustan Unilever Ltd |
The 120 Media Collective |
Silver |
3 |
HDFC Life - AapkiZaroorat Hai - Accidents Don't Come Calling |
HDFC Standard Life |
Performics.Resultrix |
Gold |
B.2 Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc. |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Brand360 - Digital Marketing Dashboard |
White Label Agencies |
eBrandz Solutions |
Silver |
2 |
Vkaao, India's First Theatre-on-Demand Platform |
PVR Cinemas |
Indigo Consulting |
Silver |
3 |
Instappy |
Pulp Strategy Communications Pvt Ltd |
Pulp Strategy Communications Pvt Ltd |
Gold |
B.3 Strongest Community Engagement |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Taj Mahal Tea- How Taj Mahal found a friend to say "Wah Taj"!! |
Hindustan Unilever Ltd |
PHD India |
Bronze |
2 |
Celebrating Coca-Cola Moments on Jio Chat |
Coca-Cola India Pvt. Ltd |
Interactive Avenues Pvt. Ltd. |
Silver |
3 |
Nutralite - World's First Healthgram |
Zydus Wellness |
Tonic Media |
Gold |
B.4 Best Innovation in Mobile Marketing |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
STAR PLUS | P.O.W. - Bandi Yuddh Ke |
Star India Pvt. Ltd. |
Sparkt Pvt. Ltd. |
Bronze |
2 |
Horlicks - Winning hearts in a Media Dark region with Branded Call Prompts |
GSK |
PHD India |
Silver |
3 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Gold |
B.5 Best Campaign- Use of Mobile |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Cornetto - Cupid for the Stupid |
Hindustan Unilever Ltd |
PHD India |
Bronze |
2 |
Maruti Suzuki - Maruti Alto - Your First Car on Google Maps |
Suzuki Motor Corporation |
Isobar India |
Silver |
3 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Gold |
C. SOCIAL MEDIA |
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C.1 Best Use of Social Networks |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Dell Campassador Program |
Dell India Pvt Ltd |
Dell India |
Silver |
2 |
Nestle Kit Kat - Twitter takes a break with KitKat |
Nestle India |
Performics |
Gold |
C.2 Best Use of Blogs |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Paytm Blog |
Paytm |
Paytm |
Bronze |
2 |
HCL Blogs - The new platform for driving brand value and social conversations |
HCL Technologies Ltd. |
HCL Technologies Ltd. |
Silver |
3 |
Quaker - When Quaker Oats became the 'Taste of India' |
PepsiCo India Holdings Pvt. Ltd. |
Mindshare India |
Gold |
C.3 Best Use of Videos |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Quaker - When Quaker Oats became the 'Taste of India' |
PepsiCo India Holdings Pvt. Ltd. |
Mindshare India |
Bronze |
2 |
Star Plus - Nayi Soch |
Star India Pvt Ltd |
Mindshare India |
Silver |
3 |
SoSorry |
India Today Group |
India Today Group |
Gold |
C.4 Most Effective Social Listening |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Tata Sky - Family Jingalala - Response Strategy |
Tata Sky DTH (India) |
Chimp&Zinc |
Bronze |
2 |
How Jio trumped the competition through nimble listening |
Reliance Jio Infocomm Ltd. |
Indigo Consulting and Digitas LBI |
Silver |
3 |
More than just social listening... at a scale of 100 million!!! |
Reliance Jio Infocomm Ltd |
Reliance Jio Infocomm Ltd |
Gold |
C.5 Most Effective Use of Digital Analytics |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Combating the consumer blind spot with the mobile phone |
USL Diageo |
Mindshare India |
Bronze |
2 |
Pepsi - When Pepsi decided to celebrate extended Diwali |
PepsiCo India Holdings Pvt. Ltd. |
Mindshare India |
Silver |
3 |
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions |
BMW India |
Isobar India |
Gold |
D. SEARCH AND PPC CAMPAIGNS |
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D.1 Best SEO for Website / Universal Search Ranking |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Dominating Google with non-brand keywords |
UTI Mutual Fund |
Indigo Consulting |
Bronze |
2 |
Pizza Hut - Pizza "Near Me" - First QSR chain to go hyperlocal !! |
Yum Restaurants India Pvt Ltd. |
Single Interface |
Silver |
3 |
Winning the SEO Game |
Myntra |
iProspect |
Gold |
D.2 Best PPC |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Kickstart with Kotak Securities |
Kotak Securities |
Performics.Convonix |
Bronze |
2 |
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions |
BMW India |
Isobar India |
Silver |
3 |
100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man |
Indiabulls Housing Finance Ltd. |
LIQVD ASIA |
Gold |
D.3 Best SEM Strategy |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
First Ever Integration Of Paid and Organic Campaigns |
MSIL |
Isobar India |
Bronze |
2 |
Digibank by DBS Bank - Truly Unskippable Ads |
DBS bank |
WATConsult |
Silver |
3 |
Hindi search ads for the first time in India |
Asian Paints |
Madison Communications Pvt Ltd |
Gold |
E. SPECIAL AWARDS |
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E.1 Best Integrated Media Campaign - Product/ Services |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Girl in the City |
Castrol India Pvt Ltd |
Mindshare India |
Silver |
2 |
BajajV - The Nation's Bike - 11,000 units sold on Day 1 |
Bajaj Auto Ltd. |
Indigo Consulting |
Gold |
E.2 Best Integrated Media Campaign - Corporate |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
I am Team India - Rio Olympics Campaign |
Edelweiss Group |
SocioSquares |
Silver |
2 |
Star Plus - Nayi Soch |
Star India Pvt Ltd |
Mindshare India |
Gold |
E.3 Best Integrated Media Campaign - Social Cause |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
 Bronze |
2 |
Nestle - #EducateTheGirlChild |
Nestle India |
Performics |
Silver |
3 |
When Pepsi decided to celebrate extended Diwali |
PepsiCo India Holdings Pvt. Ltd. |
Mindshare India |
Gold |
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
STAR PLUS | P.O.W. - Bandi Yuddh Ke |
Star India Pvt Ltd |
Sparkt Pvt. Ltd. |
Silver |
2 |
Pro Kabaddi 3 & 4 |
Star India Pvt Ltd |
Star Sports India |
Gold |
E.5 Best Video Advertising - Content |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Reebok - Fit To Fight |
Reebok India |
Isobar India |
Silver |
2 |
Titan Watches India - #BreakTheBias Digital Advertising Campaign |
Titan Company India |
22 feet Tribal |
Gold |
E.6 Best use of Native Advertising |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book |
Wrigley India Pvt Ltd |
MediaCom Communications Pvt Ltd |
Silver |
2 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Gold |
E.7 Gender Sensitive |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Dainik Bhaskar - Sometimes being stubborn is necessary! |
D B Corp Ltd. |
Tonic Media |
Silver |
2 |
Titan Watches India - #BreakTheBias Digital Advertising Campaign |
Titan Company India |
22 feet Tribal |
Gold |
E.8 Campaign with the Best ROI |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Aquaguard - When Aquaguard delivered Faster Than Dominos! |
Eureka Forbes |
MEC - GroupM |
Silver |
2 |
Digital India, Home Delivered to 1.4 Million Subscribers in 140 Days |
Reliance Jio Infocomm Ltd |
Indigo Consulting and Digitas LBI |
Gold |
E.9 Best Digital Innovation |
||||
S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Vkaao, India's First Theatre-on-Demand Platform |
PVR Pictures Ltd |
Indigo Consulting |
 Silver |
2 |
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions |
BMW India |
Isobar India |
Gold |
E.10 Best Use of Technology |
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S.no. |
Shortlisted Entries |
Client |
Entrant Company |
Metal |
1 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Silver |
2 |
Industry's First Google Stack Campaign |
Tata DoCoMo |
Performics.Resultrix |
 Gold |
E.11 IDMA 2017 Person of the Year |
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Amit Agarwal, Amazon India |
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F. Hall of Fame Awards |
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Best Digital and Social Media Advertiser |
||||
Star India Pvt Ltd |
||||
Best Advertiser on Mobile |
||||
Colgate Palmolive |
||||
Best Digital and Social Media Agency of the Year |
||||
Mindshare India |
||||
Best Mobile Media Agency of the Year |
||||
Red Fuse Communications |
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