Instagram unveils ‘Born on Instagram’ initiative to discover creators

Instagram recently organized its inaugural ‘Instagram Experience’ (IGX) to showcase how it brings one closer to the people and things you love. With most people in the Instagram community using it to pursue their passions, the app highlighted a ‘Born on Instagram’ initiative to discover creators all across India, the ‘Impact, Influencer and Interactivity’ approach to leverage Instagram for business and an ‘Unlabel’ content series, that outlines how it’s the kindest community online.

With over a billion people globally, Instagram is loved for its vibrant community, cultural relevance and visual expression. IGX furthers the engagement with the community, by hosting over 250 creators and marketers, including actors Taapsee Pannu and Priya Varrier, and creators Mallika Dua, Pooja Dhingra and Savi and Vid from Bruised Passports.

Also present at the event was Vishal Shah, VP of Product at Instagram, who said, “Instagram is gaining strong momentum both globally and in India. Much like Indian culture, passions pursued by Instagrammers here are the most diverse and represent urban and regional trends. This, combined with the way people freely express themselves on the platform, creates an amazing opportunity for creators and businesses here.”

Regional celebrities like Guru Randhawa, Nusrat Jehan and Kajal Aggarwal and creators like Pawan Kumar from Artkala in Patna, Sujit Bhaktan from Tech Travel Eat in Kerala and Kiran Dutta from Your Bong Guy in Kolkata already use Instagram creatively. At IGX, a new initiative - Born on Instagram - was announced as a recognition of the accelerated creativity in content witnessed all across India. This programme will celebrate, discover and showcase creators in big and regional cities, and give them collaboration and mentorship opportunities. This will roll out in 15 cities, beginning this year.

The community also includes businesses of all sizes who leverage Instagram to drive awareness, increase customers and share their story amongst a highly engaged audience.

Instagram has recently made a number of additions to help people express themselves better on the platform. These include Music Sticker for Stories, a new dark mode, a new Create Mode on camera, the Create Don’t Hate stickers as part of the anti-bullying efforts and the IGTV Series tool for creators.