Seventynine rolls out mobile analytics platform

Seventynine, a mobile media distribution and analytics platform, launches on March 1, 2012. SeventyNine is a cross-platform pay-for-performance mobile network that offers a robust platform to enable app downloads and provides higher reach and visibility to brands, also soon bringing new media advertising formats on mobile.

For publishers, Seventynine rakes up high performance advertising slots to increase monetisation. Now, advertisers and publishers will be able to expend an all-inclusive free-to-use analytics right out of the box.

Seventynine drives an all-embracing campaign tracking instrument that helps track data right from the media acquisition phase through to usage and behaviour metrics, thus bringing funneled metrics. The platform also engages with brands who have not yet explored app as a business with its M-Establishment, bringing conceptualisation, development and delivery of full-bodied mobile applications across platforms (IOS, Android, Blackberry, Symbian/Java, WP7 & HTML5).

“New forms of media are transforming the way advertising works. With growing consumer expectations, this shift was always on the cards. In this highly engaging ecosystem, no abiding channel holds more potential than the humble yet powerful mobile device,” said Deven Dharamdasani, Co-Founder & COO of Seventynine.

Manish Vij, Founding Director, Seventynine, added here, “The era of advertising is transforming at a vivacious pace. Traditional advertising channels are being now replaced by new media formats that exhume content in multiple ways. There is a paradigm shift in channelising and leveling market and brand imagery to consumers, which has greatly improved over the last few years in digital media.”

Seventynine is championed by media planners, industry specialists, data gurus and product whizzes that exude proficiency in analytics, media optimisation and inventory buying experience across the digital space coupled with substantial experience in large-scaled product development and services management.