Tonic Media unveils new identity; rebrands itself as 'Tonic Worldwide'
Tonic 2.0’s focal approach includes crafting ideas out of human-centric experiences
Leading independent digital agency Tonic Media just went worldwide. Not physically, not crossing boundaries, but by crafting ideas out of worldwide human-centric experiences.
It's been a long journey, the agency says, as they have grown with their clients, understanding their needs, realising along the way that the crucial human element was missing. That is Tonic 2.0’s focal approach.
Tonic Worldwide, CEO & Co-Founder, Chetan Asher says, “We believe in digital experiences for people, that’s why we are constantly working to create human-centric experiences that mimic life. In our endeavour to bring global trends, ideas and insights to brands we work with, we are establishing a network of trend-spotters from different geographical locations. They will spot trends and feed us with unique learnings.”
Commenting on innovations and technology being crucial to digital, Samir Asher, COO and Co- Founder, Tonic Worldwide says, “In this age of automated conversations, we noticed that the ‘human touch’ was missing, so we decided to create a “humans without boundaries’ approach where all our innovations and tech ideas will stem from human insights and experiences.”
