The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
The account will be managed by the agency’s Mumbai office
GIPSI has shared 5 insight capsules for Festive 2024 in its Part-1
The account will be managed by Tonic Worldwide’s Delhi office
The account will be managed by Tonic Worldwide’s Mumbai office
The account will be handled out of the agency’s Mumbai office
The account will be handled out of the agency’s Mumbai office
The account will be handled out of the agency’s Mumbai office
The account will be handled out of the agency’s Mumbai office
GIPSI employed its 'Deep Listening' methodology to map digital conversations and searches to understand e-comm behaviour
The account will be handled by the agency’s Mumbai Office
He joins from Tonic Worldwide
The account is being handled by the agency’s Mumbai and Bengaluru offices
The core focus of the partnership is on automating customer engagement, commerce, and support for large brands
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic
The agency will handle social media, paid media, website development and SEO for the brand
The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science
As part of the #MyEnergyMaaEnergy campaign, users were asked to share photos with their moms, which were then converted into caricatures
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
The platform has leveraged 'Deep Listening methodology' across multiple data points to decipher sentiments, conversations and interests to decode needs of 2021
The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers
This collaboration will allow Tonic to extend their specialized services to brands from South India
The campaign has been conceptualized and executed by Tonic Worldwide
This campaign has been conceptualised keeping in mind the low adoption rates & discrimination that happens against Indian breeds
Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors
In today's edition of e4m Creative Zone, we speak to Sudish Balan, Chief Business Officer, Tonic Worldwide, on walking tall through the COVID crisis, the silver lining and more
Thought leaders shared insights on the acceleration of digital marketing and whether it’s here to stay post-COVID
On the virtual roundtable, MarTech bigwigs will speak about digital marketing solutions to connect with consumers in this new marketing scenario
The AI-driven offering is an extension of the existing video content division ‘TWIP’
The new offering is an extension of the already existing video content division ‘TWIP’
Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study
In the campaign, Enamor celebrates all the little ways a woman’s support system pushes her to take a step forward
According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019
Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space
TWIP or Tonic Worldwide Inuitive Programming will help brands leverage data to cut through the content clutter and get noticed
In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run