Twitter aims to bring communities together with #EachOneReachOne campaign
To mark the campaign and invite collective participation from the people, Twitter has launched a specially customised emoji dedicated to the initiative
The power of a uniquely open service during a public health emergency is clear. As the nation combats the COVID-19 pandemic, Twitter India is supporting an initiative #EachOneReachOne, aiming to bring communities together in this time of need. Reflecting the power of Twitter through civic engagement, volunteerism, and collective efforts from the society, the #EachOneReachOne campaign will be driven by four key pillars:
- Spreading and tracking key information
- Removing the social stigma attached to the COVID-19 pandemic
- Promoting good mental health for all
- Encouraging donations for those in need.
The initiative will be driven by four different organisations for their respective contributions to the causes: Give India (@GiveIndia), Observer Research Foundation (@orfonline), Youth ki Awaaz (@YouthKiAwaaz) and White Swan Foundation (@mentalhealthind), with Twitter providing #adsforgood grants to empower the campaign. This will enable the organisations to reach millions of people across India in these unprecedented times.
To mark the campaign and invite collective participation from the people, Twitter has launched a specially customised emoji dedicated to the initiative. The emoji design represents a ‘comment icon’ on Twitter, signifying the importance of conversation, connectivity, warmth, empathy and compassion in times such as these. People can insert the emoji into their Tweets by using any of the following hashtags
