Webchutney appointed digital agency on record for Sansui, Kelvinator
Webchutney, India's leading digital marketing agency, has won the digital mandate in social media for Sansui and Kelvinator brands
India's leading digital marketing agency, Webchutney, has been appointed as the official agency on record for premium Japanese technology and household appliances brands-Sansui and Kelvinator to enhance existing digital marketing and consumer outreach activities online in India.
The announcement follows an extensive, competitive pitch process where Webchutney emerged as the official digital partner in social media for the prestigious brands.
So far, the only digital footprint for both brands has been their websites.
As a digital partner and consultant, Webchutney will establish social outreach and engagement for both brands to begin with. Both brands have announced the launch of their official interactive Facebook pages, while Sansui has also launched their official Twitter page and Youtube channel, powered by Webchutney.
“In a highly competitive Indian consumer electronics landscape flooded with latest technologies, our TG remains in a constant state of flux. Our mandate is to keep pace with and engage consumers in a language they understand using a medium they thrive in, and gain a 360 degree foothold in the digital medium in 2012. The way forward is to socially integrate Sansui and Kelvinator with the masses and increase brand visibility online across social mediums. We are extremely confident of Webchutney’s digital media expertise and creative intelligence to provide the competitive edge we need,” said Arun Pal-Chief Marketing Officer of Sansui & Kelvinator.
The agency will also undertake complete website overhaul to propel greater awareness, reach, interactivity and engagement for both brands.
