Ford India today announced the appointment of P.K. Umashankar as Vice President, Customer Service Operations - a newly created executive position
Webchutney, India's leading digital marketing agency, has won the digital mandate in social media for Sansui and Kelvinator brands
With the introduction of its shelter formats in & around Dwarka, JCDecaux now offers the first authorised channel for OOH communication in Dwarka
Fortune cooking oil has tied up with Zee Khana Khazana for a unique cooking contest, called ‘Mummy Ka Khana’
Avi Savar of Big Fuel has been appointed as the Jury President for the inaugural Branded Content & Entertainment Lions category
Clear Channel Mudra embarked on an innovative OOH campaign to announce Tata Housing’s entry into the Ahmedabad market
A 360-degree campaign to promote the Super Fibre range took off on January 12. The TV-led campaign has support from radio, print, OOH & digital
A determined team of copywriters, designers & planners from RK Swamy BBDO is creating waves & winning awards with their short film ‘A Touching Story’
Anita Swan will spearhead InMobi’s marketing strategy for the region alongside the global executive team. She moves from Alcatel-Lucent
Anita Swan will spearhead InMobi’s marketing strategy for the region alongside the global executive team. She moves from Alcatel-Lucent
The launch of Lay’s Baked range will be supported by a 360-degree integrated communication, including TV, print, outdoor and social media
Sony has adopted a 360-degree marketing strategy for ‘Kyaa Hua Tera Vaada’, which would be promoted on TV, print, radio, outdoor & digital mediums
Carrying on with its ‘Bech de’ campaign, OLX’s new TVCs further strengthen the “everything sells for a price” proposition
A BuzzCity report indicates robust growth of mobile commerce in India, led by usage of mobile content by women, however there is lack of awareness of services
MediaCom India is investing in digital, branded content & in two more units to ensure significant organic & market share growth for the agency in 2012
Pankaj Pachauri, till recently Managing Editor of NDTV India, has joined Prime Minister’s Office as Adviser, Communications, according to sources
The first market to switch on Cartoon Network HD channel will be the Philippines on SKYcable from January 20, 2012
Olivier Legrand will oversee the regional Marketing Solutions team to help accelerate the growth of LinkedIn in Asia Pacific and Japan
Rohit Sharma has put in his papers as CEO - Digital at Reliance Entertainment. He is slated to start an e-commerce venture focussed on kids