Zapak plays with Domino’s this time
Zapak and Domino’s have partnered for a joint promotion, wherein Zapak is providing gaming CDs to customers of the fast food chain. With an estimated promotional budget of Rs 35 lakh, the players are planning to promote it via Internet, mobile and radio along with in-store banners.
With the gaming industry on an upswing in the country with various new entrants, the need to promote is rising day-by-day. Reliance Entertainment promoted, Zapak.com, with its seemingly unending marketing budget, has now associated with Domino’s for a co-promotion where the consumers would get a package deal of pizza and Zapak gaming CD that will include a cricket game.
Dev Amritesh, National Marketing Head, Domino’s, said, “It is a nice opportunity to incentivize our customers with high quality games. Moreover, with the World Cup approaching, it is one of the best times to gift our customers something related to cricket.”
Started on the February 19, 2007, this joint promotion will be on for five weeks till March 24, 2007. Commenting on the promotions, Arun Mehra, CMO, Zapak.com, said, “We have a promotional budget of around Rs. 35 lakhs for this initiative. We are promoting the scheme through internet, mobile and radio.” He also informed that Reliance Communications is the mobile partner and Big FM is used for the radio promotion, at present.
Speaking on other projects, Mehra divulged, “We have already tied up with ZOD and there is something in the pipeline with Lenovo as well.”
