Zynga unveils new platform for play

Zynga, a leading provider of social game services, has launched Zynga Platform, which is designed to bring players what they have asked for: new ways to play and more people to play with. As part of the initial rollout, Zynga will debut the beta release of Zynga.com, the company’s new destination for social games. In addition to offering popular Zynga games, Zynga.com will enable players to discover and play social games created by third party game developers. These platform partners will be able to reach new audiences and make their games even more social.

“We built Zynga.com to give our players more ways to connect with each other and play great social games, whether built by Zynga or other talented developers,” said Mark Pincus, Founder and CEO, Zynga. “Together with our platform partners, we look forward to bringing more play to the world on our platform.”

Zynga.com is built with the goal of bringing players more ways to connect with more people on a new destination dedicated to social games. Zynga.com will enable players to meet and connect with other players who share a love for social games, ultimately giving them more friends to play with. It is one of the first sites to be totally integrated with Facebook, which allows players to log in with their Facebook ID and play games with their existing Facebook friends, as well as other people who love to play the same games.

Zynga.com is expected to launch this month. The play service will be available in 16 languages, including, English, French, Italian, German, Spanish and Portuguese, among others. Zynga is initially working closely with select platform partners, but plans to open up the Zynga Platform and make it more widely available to all third party game developers through an API later this year.