Emvies
With the case study presentations now out of the way, the stage is now set for declaration of the best media works at the EMVIES 2006. As many as 56 presentations were made at the Wellingkar’s Institute of Management in Mumbai on June 15, 2006 and the one point that every work emphasised on was the importance of ‘engagement’ in any media activity.
EMVIES 2006 is undertaking the final step that will decide who is walking home with an EMVIE on June 22, 2006. The second round of judging that comprises case study presentation by the shortlisted agencies will take place on June 15, 2006 at Welingkar’s Institute of Management at Mumbai.
With the case study presentations just two days away, the media fraternity is preparing to put its best foot forward for the EMVIES 2006. Most of the top agencies are in line to bag the coveted ‘Media Agency of the Year’ award. Industry leaders believe that EMVIES is the only platform that recognises and awards efforts in the media domain.
Following the completion of the first round of judging for EMVIES 2006, 56 entries have been shortlisted for the case study presentation round, scheduled to take place on June 15, 2006. Lodestar Media, Madison, Maxus, Mediaedge:CIA, MPG, MediaCom India, MindShare, Optimum Media Solutions, Starcom, O&M, Ad Vista Bombay, OvilgvyOne Worldwide, Zee Telefilm and Red FM have made it to the list.
The judging process of the EMVIES 2006 commenced on June 6, 2006, with the categories under the scanner on day one being Media Strategy with all its sub categories, Media Innovation – Print, Media Research, and the newly added Integrated Media category.
EMVIES 2006 has much to cheer about. The only platform that recognises excellence in effective media usage has clocked in 369 entries this year. The previous highest number of entries that the Mumbai Ad Club had recorded was 322. Ad Club officials emphasise that this further vindicates the widespread acceptance of the awards in the media and advertising fraternity.
EMVIES 2006 will maintain the two-stage judging procedure that it has in place. However, the Bombay Ad Club has induced further focus on the need to quantify results of a media plan. Apurva Purohit, Chairperson, EMVIES, believes that while this is a small change, it is representative of the fundamental change in the media landscape today.
Citing popular demand, the Bombay Ad Club has announced its decision to extend the last of submission of entries for the EMVIES to May 29, 2006. The initial last date was May 23.
EMVIES has gone the whole hog in 2006 to ensure that the industry is completely involved in the evolution of the media awards. The Bombay Ad Club had organised a pre-judging cocktail, wherein members from the industry were invited to offer suggestions on how the awards could be improved even further. Consequently, EMVIES has induced some changes in 2006.
In the last four years, EMVIES has witnessed an increasing the number of entries – last year saw a peak of over 350 entries. EMVIES Chairperson Apurva Purohit states that this is what the Ad Club is expecting this year as well.
Action is unfolding full flow at the EMVIES. While Times Now has been roped in as title sponsor, the category sponsors are Indiatimes.com for the digital category and Radio Mirchi for radio category. TAM continues with the award sponsorship of the ‘Best TV Research’ category. exchange4media.com is the official media partner.
It is time again to celebrate media initiatives. EMVIES, the media awards instituted by the Bombay Ad Club, will be held on June 22, 2006. Before commencing action around the awards, the Ad Club invited professionals from the industry to given their opinions on the awards and the judging process – and the response has been very positive indeed.
MindShare has bagged the coveted title of ‘Agency of the Year’ at Emvies. They lost the title to Lodestar Media and getting it back sure has Srivastava and Sakhuja thrilled. In a conversation with Saurabh Niranjan Turakhia of exchange4media, the duo speaks more on what the award means to them and what is the target next year.
Emvies 2005 was an affair to remember. MindShare reclaimed its ‘Agency of the Year’ title that it lost to Lodestar Media last year but the interesting thing was the quality of turnout, the increased number of media entities that won this year and the experience that Emvies 2005 gave.
Emvies is always a time to celebrate, more so if you are a winner. At Thursday’s gala evening, agencies came, agencies won, agencies cheered. But the evening belonged to MindShare which won the Agency of the Year Award along with numerous others.
D-Day is finally here for the Emvies awards. Beginning from entries to the first round of judging to case study presentations, the awards have managed to excite media professionals with every passing round. Today the winners will finally walk away with their trophies.
Emvies 2005 has definitely taken the challenge of the awards a level higher as far as the presentations -- written and case studies -- are concerned. Now with judges left to take a call on who excelled in idea and its presentation, industry awaits the results with bated breath.
Another successful round of case study presentations has completed for Emvies and the judges said that this year has seen some of the most interesting presentation style vis-à-vis previous years. Thirty seven shortlisted entries were presented for Emvies event in two rounds. The entries were for awards to recognise efforts across categories like use of new media, innovation in radio, etc.
According to Vikram Sakhuja, Managing Director, Mindshare, Emvies has become bigger with the time. He said, "Within India, Emvies stands out as the only authoritative awards for the media industry. This is quite unlike the advertising and movies scene, inundated by several awards."
The Emvies committee has announced the shortlisted entries, which will make it to the final judging round. A sneak peek shows that that the highest number of short listed entries is from GroupM, divided between Mindshare at 11 and Maxus with three.
The EMVIES committee has announced the shortlisted entries that will be a part of the final judging round. A sneak peek shows that the highest number of shortlisted entries is from GroupM, divided between Mindshare with 11 and Maxus with three. Lodestar has cornered the second highest number of shortlisted entries at eight. In total 11 media entities would be competing with each other at the case study presentation round on June 15.
The judging process of Emvies 2005 has completed, taking the event to the case study presentation round, which will give the final winners. Almost 36 judges were involved in this round to shortlist the entries from 260 to 37. The case study presentation is scheduled on June 15.
“We thought that this could be the right time to re-live some of the sizzling moments at the Emvies last year. To cut to the chase, around 60 odd delegates had turned up at the Taj Land’s End for the grand finale, and entertainment was big in the list of priorities. Said Abbas Muni from Carat, “The Emvies last year was a blast because there were some interesting entries that came by, and some high voltage entertainment.”
According to Nandini Dias, National Media Director, Lodestar, Emvies is crucial for the overall health and well being of the media industry. In conversation with Anushree Madan Mohan of exchange4media, she said Emvies is the most reputed among all the media awards.
The Emvies committee has once again decided to give in to the requests of media bodies like agencies, research organisations and channels to extend its entry date. The Ad Club will now accept entries till May 30, 2005.
Punitha Arumugham, CEO, Madison Media, feels Emvies is like the Oscar for the Indian media agencies. Sharing her views about Emvies with Anushree Madan Mohan of exchange4media, she said, “For us at Madison Media, it is at par with the top awards in any field.”
The call for entries for Emvies 2005 is on, and the last date is May 25. The grand finale will be on June 23 in Mumbai.
Emvies 2005 is all set to make more sizzle than ever before. Said Apurva Purohit, Chairperson, Emvies, "As with all Ad Club awards, Emvies looks at a particular aspect of the communication industry, in this case media, and rewards the best talent in that sphere. Shashi Sinha, President, Lodestar, believes that the previous year was a fantastic one for the agency, and this time around, the prospects look extremely bright. He said, "They have just released the entry forms, and we are just debating on what we must present for the occasion."
She has spent 50 years in the media world. Her contributions have made her an icon for the future professionals. EMVIES pays accolade to Helen Anchan with Lifetime Achievement Award. An upbeat Anchan compares her times with today’s, shares her life and views with exchange4media.com. Excerpts…..
After almost two months of rigorous activities, EMVIES 2004 has finally culminated and the awards ceremony saw the media industry in its prime best. The year 2004 marks various milestone successes for the group.
EMVIES 2004 has chosen its new set of heroes. The trophy extracted mixed response from the winners. While some were excited and some happy, some wanted more. The one thing that was common in all was the feeling of pride among the winners.
Indian media fraternity is waiting for the EMVIES. A culmination of case study presentations in Mumbai shared some of the best innovations of 2003. As per the audience, the EMVIES study was the most educative experience for media professionals.
For the last two years, Lodestar has performed well in the EMVIES by bagging the 'Media Agency of the Year' award once and then being the runner up agency. Shashi Sinha, Executive Director, Lodestar believes that one big advantage that the EMVIES provides is, being a platform that showcases media works.
On repeated requests from agencies, research organisations and channels, EMVIES committee has decided to extend the last date of accepting entries. The Ad Club will accept entries till June 9, 2004.
Advertising and media circle at the Capital is heated up with the EMVIES. The enthused industry is replete with excitements and hopes. Professionals welcome the new categories and special focus on media.
The response this year has already exceeded those in the previous years. The change is not just in the number of entries but also in the kind of entries, says Purohit.
Underlining the fact that EMVIES has played an important role in not just representing media evolution but also in boosting it, news publications cast their vote in favour of this media institution.
Introduced in 2000, EMVIES have no doubt come a long way. Kaushik Roy, one of the men behind the launch of EMVIES, takes us on the EMVIES journey.
We are trying to create a fever amongst broadcasters and agencies to put in their best in reading and understanding consumer behaviour, says L V Krishnan, CEO, TAM
EMVIES, as per Andre Nair, CEO, Group M, South Asia, is an encouragement not just for media specialist agencies but for all media practitioners. Interestingly, he states, “I wouldn’t compare EMVIES to international media awards for there are n
Traditionally it was only creative work that got noticed and rewarded. With media getting complex, media strategy has become an important part of the overall marketing mix, says Kalpana Rao, VP, The Ad Club, with reference to EMVIES.
The awards have included three sub-categories in the ‘Best Media Innovation’ segment. In addition, industry will contest for two new category awards.
Media entities continually acknowledge the fact that in any medal innovation, the media owner is also an important partner. The year 2003 has seen many media innovations on the broadcast front that have done their job of attracting the viewer’s attention. And the media marketers are looking forward at showcasing these innovations in EMVIES 2004.
The EMVIES are here and media agencies are already contemplating what they would showcase to win the jury this time. In the growing Indian media industry, EMVIES are the only awards appreciating the independent function of the media. Since the time of its inception, the EMVIES have grown and we did some talking to see how the media fraternity views these awards.
In 2001 Ad Club, Bombay announced Emvies to acknowledge media as a strong advertising discipline. And, 2002 saw media awards emerging as separate entity altogether. Last year was a big success for Emvies. This year, the award is all set to attain new heights.
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