Big Pictures takes to online marketing to promote its film ‘13B’
Reliance ADAG's Big Pictures has rolled out intense marketing and promotional campaign for its upcoming supernatural thriller film ‘13 B – Fear has a new address’. The online arms of Reliance Big Entertainment – Zapak.com, Big Flix and Big Adda – have come together for an unconventional and a new route to promote the movie.
Reliance ADAG's Big Pictures has rolled out intense marketing and promotional campaign for its upcoming supernatural thriller film ‘13 B – Fear has a new address’. The online arms of Reliance Big Entertainment – Zapak.com, Big Flix and Big Adda – have come together for an unconventional and a new route to promote the movie.
Big Pictures has announced the world premiere of their music video from the movie ‘13B’, which on Zapak’s microsite, whatis13b.com . This is the first time that a music video is being premiered online.
The microsite will also allow users to post in their comments related to ghost stories, haunted places, black magic, etc. All in all it is a place for those who are horror freaks and love everything that involves ghosts.
Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd, said, “Zapak.com has created this microsite with the intention of reaching out to the audience interested in horror and ghost related information. You will be surprised by the number of people interested in scary and horror stories and we are getting a great response. Now to take the promotion of the movie a step further, we are doing the first ever online premiere of a music video. It has set a benchmark in the online movie marketing space. We at Zapak are trying to leverage the digital space to its fullest and come up with innovative mediums online.”
