Reliance Big TV on Monday, December 21, 2009 announced that they have inked a strategic partnership with NetworkPlay.in, one of India’s leading vertical multi genre brand ad networks, to monetise all their interactive and video channel offerings.
Big TV offers multiple branding opportunities through their 23 owned and operated pay per view movie channels, interactive zones like IAstro, IStock, ICooking, and ICare and soon to be launched news channel called, “What’s on in India”. There exists multiple video opportunities outside of banner communications on Big TV whose reach is close over two million connections in over 6,800 towns across India.
Sanjay Behl, CEO, Reliance Big TV and Group Head Brand & Marketing – RCOM, said, “With the robust technological back end of Reliance ADAG and measurable digital TV viewing experience in over two million homes, Reliance BIG TV now has a platform for advertisers to latch onto, especially when they are looking for their brand communication to reach the right audience in the most cost-effective manner. We have partnered with a young company like NetworkPlay basis their sales capabilities, evangelising capabilities and their proven track record of working with marquee brands successfully delivering complete value to their partners.”
NetworkPlay.in works exclusively with many publisher partners, including the likes of Linkedin and Makemytrip in the web side of the business.
Rammohan Sundaram, Founder, CEO and MD of NetworkPlay.in is excited about the partnership and said, “Reliance Big TV one of the fastest growing DTH brands in India and has impressively notched up over two million subscribers within 15 months of its launch. We would be driving tremendous value for all our advertiser partners through this platform. I am confident that with this alliance our video offering will be nothing short of world class thus by beginning a new era in the digital space.”
NetworkPlay.in is a Capital 18 and GMV funded start-up and in their 14 months of existence has already worked with over 150 brands and already touted as India’s biggest brand ad network in the digital space.
